- Dubai real estate company DAMAC Properties have announced new partnership
- Company logo will feature on men’s and women’s shirts until the end of the term
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Chelsea have announced a new front-of-shirt sponsor for their final few matches of the season.
The Blues’ ‘long-term’ partnership with the Dubai-headquartered real estate company will see DAMAC Properties feature on the club’s men’s and women’s teams kits until the end of the season.
Chelsea reportedly remain in competitive process for a long-term front-of-shirt sponsor. Additionally, DAMAC Properties has launched a partnership with the club that will produce a ‘first-of-its-kind football-themed branded residences’ in Dubai.
The development is reportedly worth up £1billion.
Chelsea president and COO Jason Gannon said: ‘DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.
‘With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.’
Chelsea have announced a new front-of-shirt sponsor for their final few matches until the end of the season
The Blues will wear their new-look kit for the first time this week when they take on Djurgarden
The west London club has been without a consistent front-of-shirt sponsor since their three-year £120million deal with telecommunications company Three came to an end in 2023.
Three’s relationship with Chelsea strained in 2022 after the company attempted to disassociate themselves with the club, following the sanctions imposed on former owner Roman Abramovich in the wake of Russia’s invasion of Ukraine.
The Blues were asked to remove Three’s branding from their advertising boards and strip the logo from their jersey, which ultimately proved impossible.
Several Chelsea fans reacted angrily and accused the sponsor of abandoning the club in unprecedented times, prompting one disgruntled supporter to smash a Three router on video and others to post bad reviews of the company on Trustpilot.
The Blues began the following season without a sponsor before agreeing a short-term deal with Infinite Athlete.
Premier League regulations state clubs can only have one shirt sponsor during the course of a season. One change is permitted for a single match day in the season, however, so clubs can promote a charity partner.
Special dispensation is also granted to clubs experiencing exceptional circumstances, such as financial difficulties, or if a sponsor fails to honour their contract.
DAMAC Properties managing director of sales Amira Sajwani said: ‘This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence.
The Blues have not had a consistent shirt sponsor since the end of their three-year deal with Three in 2023
‘This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.’
According to a statement on the club’s website: ‘Chelsea Residences by DAMAC is a unique project that will consist of more than 1,400 residential units. Each residence will have incredible seafront views along with access to the exclusive Chelsea-branded amenities that place health, fitness and wellbeing at the heart of its offering’
Chelsea will wear their new-look kits for the first time this week when the Blues take on Swedish side Djurgarden in the semi-final of the Conference League.
