Good Good CEO and president step down amid controversial ad drama following late-night bashing of Callaway

The drama and fallout involving Good Good golf and its controversial ad have developed into what feels like a never-ending story, and the latest chapter involves two figures seated at the top of the brand’s pyramid stepping down.

President Joe Flannery, who had only been in the role for a few days when the advertisement was published, is stepping down. CEO and co-founder Matt Kendrick is also out after publicly calling out Callaway after the company cut ties with Good Good following the advertisement.

According to Business Insider, Good Good’s leader of operations and finance, Alex Puchala, shared the news in a memo sent to the company on Wednesday while also announcing that co-founder Nahid Giga is stepping into an interim CEO role.

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Good Good, the wildly popular YouTube channel and golf apparel brand, teamed up with Callaway in late August and collaborated on a new driver. To promote the new equipment, Good Good shared an advertisement in which co-founder Garrett Clark shoved a female member of the brand to the ground.

Garrett Clark chips on the 11th hole during the 2025 Tour Championship Creator Classic, prior to the TOUR Championship, at East Lake Golf Club on August 20, 2025 in Atlanta, Georgia. (Kevin C. Cox/Getty Images)

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The ad was deleted, and multiple apologetic statements were made by Good Good and Callaway, but the consequences have been severe. Callaway ended its partnership with Good Good, the brand split with the PGA Tour ahead of its sponsored tournament set for November, plus Good Good apparel has been pulled from the shelves at multiple retailers, among other ramifications.

Callaway announced in a statement from CEO Chip Brewer that the “content review process was not comprehensive enough,” and they have taken “appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.”

Brad Dalke, Garrett Clark, and Sean Walsh, pose for a photo together, on the 10th tee box, during the 2025 Tour Championship Creator Classic, prior to TOUR Championship, at East Lake Golf Club, on August 20, 2025 in Atlanta, Georgia. (Ben Jared/PGA TOUR via Getty Images)

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Callaway admitted in its statement that it greenlit the advertisement before it was shared online, and that, coupled with the company deciding to end its partnership with Good Good, led to Kendrick bashing the major golf manufacturer online.

“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,” Kendrick wrote on X at 3:38 AM ET on August 28.

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Kendrick also posted on X that he was “not opposed” to suing Callaway while replying to another post on the social media app, but has since deleted the post.

Good Good, which has over 2 million subscribers on YouTube, has resumed sharing new content on its channel in recent days.