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Whether it’s decluttering your home, embarking on a fitness journey, or finding more time for family, the excitement of setting goals often gives way to the challenge of maintaining them
Brands are driven by a desire to simplify modern living
As the New Year begins, many of us set resolutions to live better, healthier, and more fulfilling lives. Whether it’s decluttering your home, embarking on a fitness journey, or finding more time for family, the excitement of setting goals often gives way to the challenge of maintaining them. In fact, research reveals that by February, nearly 80% of these resolutions are abandoned, as the demands of everyday life take over.
Recognising this, companies like Swiggy and Pinch are stepping in to redefine how people approach their aspirations by offering innovative concierge and lifestyle services. Swiggy, a food and grocery delivery platform, is gearing up to launch Yello, a marketplace designed to connect users with experts such as fitness trainers, dieticians, therapists, and even astrologers. With this expansion, Swiggy aims to become more than just a food delivery app—it’s positioning itself as a one-stop solution for a range of personal needs.
Meanwhile, Pinch, a Gurgaon-based lifestyle concierge service, has been quietly transforming lives with its personalised, hands-on approach to goal-setting. From organising homes and creating eco-friendly spaces to setting up home gyms and planning meaningful experiences, Pinch goes beyond traditional task management to offer a holistic lifestyle upgrade.
The Evolution of Concierge Services
Swiggy’s entry into the concierge space through Yello reflects a growing trend: people are seeking integrated solutions to simplify their lives. With Yello, users will soon have access to a diverse network of professionals, including lawyers and personal trainers, through an easy-to-use platform. Additionally, Swiggy is experimenting with a premium membership called “Rare,” offering exclusive perks like access to high-end events, luxury dining, and cultural experiences.
While Swiggy focuses on connecting users with professionals, Pinch takes a more immersive approach. Its Lifestyle Managers handle every detail of a patron’s goals, from planning to execution. Whether it’s designing a personalised meal plan, sourcing eco-friendly home solutions, or managing a busy household, Pinch ensures its services align seamlessly with each client’s unique aspirations.
Turning Resolutions Into Reality
Both Swiggy and Pinch are addressing a critical pain point: the gap between intention and execution. However, where Swiggy acts as a facilitator, Pinch steps in as an end-to-end partner, offering services that are deeply personalised and comprehensive.
Take, for instance, a client who resolved to embrace a healthier lifestyle. Pinch’s Lifestyle Managers worked with nutritionists to create a meal plan, sourced organic ingredients, and ensured the client’s kitchen was stocked with healthy essentials. For another client seeking to declutter their home, Pinch led a step-by-step transformation, from organising belongings to redesigning spaces for maximum functionality.
A Personalised Approach to Modern Living
Pinch’s team prides itself on creating meaningful change in their patrons’ lives. As Saurav Kapoor, a Lifestyle Manager, shares, “Helping patrons achieve their goals gives me a real sense of fulfilment. Whether it’s setting up a home gym or organising a calming living space, it’s rewarding to know we’re making a tangible difference.”
Nikita Puri, another Lifestyle Manager, highlights the emotional impact of their work, “It’s not just about fulfilling requests; it’s about enriching lives. From helping a client spend more quality time with their family to supporting their personal growth, every task feels worthwhile.”
A Shared Vision
Brands are driven by a desire to simplify modern living. While Swiggy is expanding its reach through Yello and Rare, Pinch remains committed to its hands-on, deeply personalised approach. Together, they represent a new era of lifestyle services, where convenience meets intentionality, and resolutions become achievable milestones.
This New Year, whether you’re looking for the convenience of Swiggy’s professional network or the hands-on expertise of Pinch’s Lifestyle Managers, there’s no reason to let your resolutions fall by the wayside. With the right support, achieving your goals has never been more attainable.
