Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies.
The company behind Coors Light and Miller Lite revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck.
‘Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes,’ he announced in a post on X.
The company told Fox Business that it is eliminating DEI trainings and diversity goals for suppliers, as well as moving to tie executives’ pay only to business performance and not “aspirational representation goals.”
Iconic American beer brand Molson Coors has become the latest corporate giant to announce a major rollback of its diversity, equity and inclusion (DEI) policies
The brewing company behind Coors Light and Miller Lite revealed the sweeping changes in an internal letter to employees, obtained by conservative activist Robby Starbuck
Molson Coors is also pulling out of the Human Rights Campaign’s Corporate Equality Index for LGBTQ employees, Fox Business reported.
Starbuck added that the company will also end ‘donations to divisive events.’
The company’s dramatic U-turn comes after similar moves by other major companies, all of whom have faced intense scrutiny from right-wing activists over their ‘woke’ policies.
In recent weeks, Jack Daniel’s, Harley-Davidson, Tractor Supply, and John Deere, have all reversed course on DEI policies in the face of anger from conservative consumers who eschew the progressive policies.
‘Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose,’ Starbuck wrote in his post.
The company is set to scrap all DEI training programs, ditch defined supplier diversity goals, end donations to divisive events, and pull out of the Human Rights Campaign’s Corporate Equality Index
‘The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly. We are winning and one by one we WILL bring sanity back to corporate America,’ he added.
