Beyonce’s highly anticipated Cowboy Carter tour kicks off today, but despite the country album making history at this year’s Grammys, it seems the pop star is still struggling to sell out stadiums just hours before opening night.
The Texas Hold ‘Em singer, 43, officially kicks off her 32-stadium tour on April 28 at SoFi Stadium in Los Angeles. From there, Beyoncé will grace the stage across the US and Europe before closing out the tour in Las Vegas at Allegiant Stadium on July 26.
However, Beyoncé’s Cowboy Carter tour has particularly faltered in selling tickets compared to her previous stadium tours.
So much so that there are more than 3,000 seats available at SoFi Stadium, according to seat maps on Ticketmaster, just mere moments before she takes the stage at 7 p.m. tonight.
Speaking exclusively to DailyMail.com, an inside source maintained that resellers – individuals or businesses that scoop up mass amounts of concert tickets and resell them to fans for exorbitant prices – are largely to blame for limited attendance. This can be seen in seat maps on Ticketmaster, where resale tickets make up a large portion of empty seats.
Still, the insider explained that Beyoncé and her husband Jay-Z are remaining hopeful and ‘expecting more of her fans to buy tickets today and in the coming days if resale gets cheaper.’
Beyoncé’s highly anticipated ‘Cowboy Carter’ tour kicks off on Monday, April 28 at SoFi Stadium in Los Angeles, California
However, reports have surfaced that Beyoncé’s tour is suffering from low ticket sales and high resale prices ranging from hundreds to thousands of dollars
A source revealed to DailyMail.com that Beyoncé is ‘expecting more of her fans to buy tickets today and in the coming days if resale gets cheaper’
‘Ticket prices could be slashed the evening of some dates to fill the seats if they are noticeably empty,’ they added.
There’s been much speculation in recent weeks that Beyoncé’s Cowboy Carter tour has seemingly fumbled the bag.
Shortly after the Single Ladies singer announced her tour in February, fans instantly complained about the jaw-dropping prices of tickets, which ranged from hundreds to even thousands of dollars.
But last week, one fan claimed to have found resale tickets in the nosebleed section of the star’s SoFi Stadium show for as low as $20. They then compared it to the cost of one of the limited edition Minecraft Movie Big Mac Meals from McDonald’s, which was around the same price.
‘Due to its low demand, Beyoncé’s Cowboy Carter Tour tickets ($20) are now cheaper than a McDonald’s Minecraft meal ($21.39),’ they wrote.
Another fan pointed out that some seats for the SoFi Stadium show were going for $27 at one point, although they have since increased to $37 for the cheapest seats.
A screenshot from Ticketmaster shows thousands of seats still available to purchase at SoFi Stadium ahead of ‘Cowboy Carter’ opening night
Tickets to Beyoncé’s concert at SoFi Stadium on Sunday May 4 are also available to purchase, as screenshot shows number of occupied seats in the stadium
A fan claimed to have found resale tickets in the nosebleed section of the Beyoncé’s SoFi Stadium show for as low as $20, comparing it to the price of a McDonald’s limited edition Minecraft Movie Meal
‘LMAO WHAT A FLOP!!’ one user replied to the post.
‘As a Beyhive I’m really happy that this happened, cause the prices were absolutely ridiculous in the first place,’ another fan wrote.
Meanwhile, one Beyoncé fan on X/Twitter shared that their floor ticket had been moved by the ‘production team’ to a different section at SoFi Stadium ‘because of an obstructed view of the stage.’
In response, several users wondered whether it was because of the stage’s elaborate design or if they were moved simply because of small turnout.
Despite the speculation, however, the tour’s promoter Live Nation confirmed in a statement to Billboard that Beyoncé’s Cowboy Carter tour is 94 percent sold out across all dates.
Perhaps it’s not high ticket prices or resellers that has deterred fans from attending Beyoncé’s Cowboy Carter tour, but rather the A-list couple’s connection to disgraced music mogul Sean ‘Diddy’ Combs.
The source revealed Beyoncé and Jay-Z’s inner circle are ‘concerned about how casual listeners may have responded to the association with Diddy’
The disgraced music mogul is currently sitting in a Brooklyn detention center as he awaits his May 5 trial for charges of sex trafficking and racketeering
In a December 2024 lawsuit, Jay-Z was accused of raping a 13-year-old in 2000 alongside Diddy. The lawsuit was dismissed by the alleged victim’s attorney two months later in what Jay-Z hailed as a ‘victory’
The music producer is currently sitting in a Brooklyn detention center as he awaits his May 5 trial for charges of sex trafficking and racketeering.
Beyoncé and Jay Z, who have been married since 2008 and share three children together, were dragged into Diddy’s ongoing legal woes in December last year when a lawsuit accused Jay-Z of raping a 13-year-old in 2000 alongside Diddy. The lawsuit was dismissed with prejudice by the alleged victim’s attorney two months later in what Jay-Z hailed as a ‘victory’ in a statement.
But that hasn’t stopped those close to the Halo singer from worrying that her husband’s former association with the disgraced rapper may be having an effect on her low ticket sales.
‘Beyoncé isn’t worried about her fans not supporting her, but some close to her are concerned about how casual listeners may have responded to the association with Diddy,’ the source continued.
‘Beyoncé and Jay-Z see him as a thing of the past so it is irritating to some extent that being associated with him may have affected her ticket sales.’
DailyMail.com has contacted representatives for Beyoncé and Jay-Z for comment.
Beyoncé’s record-breaking ‘Renaissance World Tour’ pulled in $579 million and secured a spot among the top 10 highest-grossing tours in history
Beyoncé’s ‘Cowboy Carter’ album topped the Billboard 200 chart, with lead single Texas Hold ‘Em also hitting No. 1 on the Hot 100 and the Country chart
She took home Album of the Year and Best Country Album for ‘Cowboy Carter’ at the 2025 Grammy Awards
Despite rumors circulating about low ticket sales for her Cowboy Carter tour, the album was in fact a huge success when it was released in March last year.
Not only did it top the Billboard 200 chart, but lead single Texas Hold ‘Em also hit No. 1 on the Hot 100 and the Country chart.
She took home the Grammy Award for Album of the Year, marking Beyoncé’s first time winning the major category, and Best Country Album, the first Black woman to achieve this feat.
Beyoncé’s Renaissance World Tour also broke records, pulling in $579 million and securing a spot among the top 10 highest-grossing tours in history.
