It is the small frog-shaped chocolate bar beloved by Brits and fondly remembered for selling for just 10p.
But now fans of the Freddo have lashed out at the latest price rise of the iconic 18g chocolate – which is being flogged for £1.
The skyrocketing price represents a staggering 900 per cent increase since the bar returned to shop shelves 20 years ago.
A post of the popular lunchbox snack on Reddit showed it reportedly selling for £1 at a WHSmith store in Carlisle.
Lovers of the miniature amphibian sweet were quick to vent their rage online, with one saying: ‘£1 for a Freddo is disgusting. Daylight robbery at its finest!’
Another angered fan raged: ‘Name and shame where this atrocity has occurred.’
Freddo was launched in the UK by legendary British chocolatier Cadbury in 1973 but was withdraw in 1974.
The bar, which first originated in Australia, was later relaunched in 1994 at a price of 10p, proving to be a smash hit lunchbox treat.
The Freddo bar has reportedly been spotted selling for £1 at a WHSmith store in Carlisle
The bars, when the first released, famously cost just 10p and were a popular lunchbox treat
The cost of the beloved bar remained the same for 11 years, until in 2005, it started to slowly increase 2p a year in price.
By 2016, the 95 calorie bar cost 25p.
However, since then, its cost has ballooned rapidly, much to the dismay of fans.
In 2017, the price rose to 30p. Five years later, in 2022, a Freddo was seen being sold for 49p at WHSmith in Liverpool.
The £1 bar in Carlisle is higher than in major retailers like Tesco, Sainsbury’s or Asda, which sell the chocolate snack for 30p, 40p and 34p respectively.
MailOnline has approached WHSmith for comment.
