A top designer who has worked with A-listers like Taylor Swift and Julia Fox has shocked the fashion industry by joining OnlyFans.
Elena Velez, 30, first joined the controversial platform last year, but has now taken her OnlyFans partnership to the next level by designing an exclusive capsule clothing collection for the site.
So far, the limited edition line consists of an edgy black T-shirt for $275 and a $350 hoodie.
Unlike most celebrity creators who use OnlyFans as a way to sell raunchy content to their fans, Velez is giving subscribers a look into her career as a fashion designer.
The outspoken CFDA award winner is also using OnlyFans as a way to push back against censorship and outrage culture.
‘On top of the precarity of a career in the creative industry, we’re also in the middle of a culture war,’ she told Page Six.
‘Every public proclamation or creative assertion that lies outside of a tightly sanctioned social window comes with the possibility of outrage and professional ostracizing,’ she continued.
Fashion designer Elena Velez, who has worked with A-listers like Taylor Swift and Julia Fox, has shocked the fashion industry by joining OnlyFans
Pop fans will most likely recognize one of Velez’s designs from Taylor Swift’s Fortnight music video
‘It has never been more important as an artist who values the integrity of creative expression to diversify their means of income.’
She added, ‘OnlyFans is a really cheeky and disruptive way to democratize access to capital and target different audiences.’
Last year, Velez took her OnlyFans collaboration to New York Fashion Week, which was documented on the site’s safe-for-work streaming platform OFTV.
Velez’s designs have been worn by countless celebrities, including Charli XCX, Solange Knowles, RHONY alum Leah McSweeney, Succession star and podcaster Dasha Nekrasova, and music superstars like Doja Cat and Rosalia.
Pop fans will most likely recognize one of Velez’s designs from Taylor Swift’s Fortnight music video.
The New York-based designer is just one of a growing number of public figures who have used OnlyFans to push PG-rated content through OFTV.
All the content on OFTV comes from OnlyFans creators, but unlike the actual OnlyFans platform, no nudity or pornography is allowed.
Velez has taken her OnlyFans partnership to the next level by designing an exclusive capsule clothing collection for the site
In January, Heidi Montag teamed up with the site to release a music video for her viral single I’ll Do It.
Actress and comedian Whitney Cummings also partnered with OnlyFans for a number of exclusive stand-up specials.
Cummings joined the site in 2022 so she could post some of her edgier jokes behind a paywall without being ‘taken out of context’ on more mainstream social media apps like Instagram.
‘I know people like to make fun of [OnlyFans] because there are naked ladies on there. I just decided, if the audience is going here, as a comedian there’s something worth checking out here,’ she told Variety last year.
Velez has dressed countless A-list celebrities. (Pictured in 2023 with Olivia Wilde)
She added: ‘I wouldn’t have the self-esteem to charge people to see my naked body. Instead of dirty photos, you’re gonna see dirty jokes.’
OFTV also signed former The Only Way is Essex stars Chloe, Frankie, Demi, and Charlie Sims for their own family reality show, House of Sims.
‘There is obviously a bit of a taboo around OnlyFans,’ Frankie admitted to Good Morning Britain.
‘OFTV is more like the sister platform,’ Charlie explained. ‘It’s stepping away from the explicit or the nudity side. It’s all gonna be safe-for-work stuff and it’ll be suitable for anybody to watch.’
