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The evolution of coffee culture in India reflects a broader trend of global influences blending seamlessly with local sensibilities.
Today, coffee symbolizes a lifestyle, a moment of connection, and an experience deeply intertwined with modern-day routines and aspirations
India, long celebrated as a nation of tea enthusiasts, has undergone a remarkable transformation in recent years, embracing coffee as more than just a functional beverage. Today, coffee symbolizes a lifestyle, a moment of connection, and an experience deeply intertwined with modern-day routines and aspirations. This cultural shift is being driven by both international and local coffee brands, bringing innovation and personalization to meet evolving consumer tastes.
Adrit Mishra, COO, TATA Starbucks, reflects on this shift, “India has traditionally been a nation of tea enthusiasts, but in recent years, coffee has emerged as a rising favorite, evolving far beyond its role as a simple ‘wake-me-up’ beverage. Today, coffee represents meaningful moments—whether it’s catching up with friends, tackling productive work meetings, or enjoying some much-needed me-time.”
Meanwhile, McCafé, launched in 2013 by Westlife Foodworld, has been instrumental in democratizing coffee culture across India. Akshay Jatia, Executive Director, Westlife Foodworld, emphasizes the role of younger generations in this transformation, “India’s coffee culture has undergone a remarkable transformation, particularly among younger generations who view coffee as more than just a beverage. It’s become a companion for social connections and experiences.”
This cultural shift is evident in statistics. Jatia shares, “While global coffee consumption averages 200 cups per person annually, India’s current consumption of 30 cups signals immense growth potential.” Beyond metropolitan cities, McCafé has witnessed a surge in aspirational demand from Tier II and III cities, where consumers are eager to explore international coffee experiences at affordable price points. “Over the last 10 years at McCafé, we are not just serving coffee; we are participating in India’s coffee education journey, introducing global flavors while maintaining our commitment to sustainability through initiatives like Rainforest Alliance certification,” Jatia adds.
By offering a diverse range of beverages that cater to Indian preferences, Starbucks has positioned itself at the forefront of this coffee revolution. Mishra highlights their offerings, which include blends sourced from global and local highlands, such as the India Estates Blend, Kenya, Sumatra, and Italian Roasts, meticulously crafted from premium Arabica beans. Recognizing the unique palate of Indian consumers, the brand introduced its localized Classics range. “The Classics coffee beverages are light and have the perfect sweetness, texture, and temperature for Indian consumers,” explains Mishra. These beverages are also priced accessibly, reflecting the growing cultural confidence and pride in India’s culinary identity.
The evolution of coffee culture in India reflects a broader trend of global influences blending seamlessly with local sensibilities. Both the brands have redefined the way Indians perceive and consume coffee, creating a vibrant and inclusive coffee ecosystem. As brands continue to innovate and cater to the diverse preferences of Indian consumers, the country’s coffee story is poised for even greater growth in the years to come.
