Last Updated:
Whether delicate or bold, jewelry stacking offers versatility and creativity, enabling wearers to adapt their accessories to any occasion or sentiment.
The jewelry stacking trend has surged in popularity in recent years, capturing the imagination of fashion enthusiasts, influencers, and celebrities alike. More than just a passing fad, it has evolved into a powerful form of self-expression. By mixing metals, gemstones, and textures, individuals can create unique combinations that reflect their personal style and mood. Whether delicate or bold, jewelry stacking offers versatility and creativity, enabling wearers to adapt their accessories to any occasion or sentiment.
Layering and stacking also breathe new life into existing pieces, allowing them to be styled in multiple ways. This makes the trend not only fashionable but also practical, with social media amplifying its appeal and breaking traditional gender norms in jewelry design. The beauty of stacking lies in its universal adaptability: subtle layers can exude elegance, while bold stacks make a striking statement. It’s a trend that celebrates individuality, creativity, and the art of accessorizing. Satish Singh, Founder & CEO and Maya Varma, Co-founder and Chief Brand & Product Officer, Joker & Witch and Teejh, share their insights on the jewelry stacking trend.
Leading the Jewelry Stacking Trend
In 2017, Joker & Witch pioneered the idea of stacking watches and bracelets in the Indian market, building an entirely new category that quickly became a sensation. Today, the brand is synonymous with its fashion-forward watch and bracelet stacks, curated by in-house stylists to suit every occasion and budget. Their innovative offerings include “Love Stacks,” “Love Triangles,” and pre-curated jewelry sets that seamlessly pair watches with complementary accessories. Bestsellers like layered necklaces, stacked bracelet sets, and ring stacks have cemented their place as trendsetters.
Teejh, known for its traditional yet contemporary designs, has also embraced the stacking trend. Its stacked oxidized bracelet sets and curated “Pitaara” sets are customer favorites, blending style and cultural elements. Through product shoots and social media campaigns, both brands showcase the myriad possibilities of styling a single piece, inspiring customers to experiment with layering and stacking in their own ways.
The Origin Story: Where It All Began
Layering and stacking have deep historical roots, symbolizing wealth, status, and power across cultures. In modern times, these practices have evolved into a medium for personal expression and individuality. At Joker & Witch, the journey of stacking began organically. From the outset, their designs incorporated layered necklaces, bracelet sets, and stacked rings—pieces that could be worn individually or together, enhancing their versatility.
In 2017, Joker & Witch observed a growing trend among Western influencers who paired stacked bracelets with their watches. Recognizing an opportunity, the brand adapted this concept to the Indian market, creating an entirely new category: Watch Bracelet Stacks. It was a game-changer, offering pre-styled, hassle-free sets that resonated with customers and made perfect gifts.
Teejh adopted a similar approach, blending modern stacking techniques with traditional craftsmanship. By integrating the concept into their collections and marketing, they brought a fresh perspective to the trend, appealing to a diverse audience.
Redefining Jewelry Stacking
Brands continue to innovate, ensuring that every piece they create is as versatile as it is stylish. Their commitment to spotting global trends and adapting them for the Indian market has made them pioneers in the jewelry stacking movement. Whether through pre-curated sets or styled social media campaigns, they empower customers to embrace creativity and express their unique style.
The stacking trend is more than just a fashion statement—it’s a celebration of individuality and versatility. As this trend continues to evolve, brands are ensuring it remains accessible, innovative, and deeply personal for everyone.
