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Brands like Manforce, Dyson, and Zepto left no stone unturned before dropping their hilarious pranks on consumers.
The April Fools’ posts went viral on the Internet. (Photo credits: X)
For years, April 1 has been synonymous with a day of pranks, tricks and a lot more practical jokes being played on friends, family, and co-workers. The advent of the internet in the past few years has played an instrumental role in giving an elaborate platform for these pranks. Joining the bandwagon are also well-known brands that have managed to grab the consumer’s attention with their weird and funny stunts. Here, we have rounded up some of the most unusual April Fools’ Day pranks from brands.
Manforce Condoms’ DOT AI
The popular condom-producing brand took the AI game to the next level by introducing Dot AI, a fake AI-powered condom that comes with sensors, automatic adjustments, and even a performance-tracking application. The ad quickly went viral on the internet, grabbing a lot of attention from consumers.
Dyson’s Airbow
Making use of one of its most popular hairstyling tools, the brand launched Dyson Airbrow, a styling tool meant for eyebrows in a miniature version of the hugely popular Airwrap. Dyson managed to fool many users about the product, as customers were left questioning the price and other details. “Now that we’ve raised your brows, we’re here to let you know Airbrow isn’t really part of our range – but it was fun while it lasted! #AprilFools,” the brand wrote.
Zepto’s Comeback
Taking to social media platforms, Zepto announced the unexpected comeback of several discontinued snacks such as Hippo Chips, Pepsi Blue, Cadbury’s Bytes, and more, leaving many nostalgic. People immediately rushed to add the items to their cart, only to find themselves fooled.
Blinkit Brings Crumble
In a hilarious take on India’s arch-rivalry with Pakistan, Blinkit announced the arrival of Crumble, Pakistan’s popular dessert delivery service, on April Fools’ Day. In lighthearted banter, the brands collaborated to prank customers into believing the unexpected, leaving many laughing with the epic twist.
Nutella’s BnB
Nutella announced a home rental around the stunning Lake Placid in New York, offering customers the ‘ultimate’ chocolate experience with a Nutella nook, croissant pillows, hazelnut and cocoa-scented sheets, a Nutella cabinet, a Nutella dispenser, and even Nutella pool floaties. While this eventually turned out to be a joke, Airbnb seemed all ears as it commented, “Let’s make it happen.”
With these examples and many more out there, brands not only carry out successful April Fools’ campaigns but also manage to connect with consumers, making them more relatable.
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Delhi, India, India