How Red Bull could have put $35m-per-year deal in jeopardy after axing Aussie star Daniel Ricciardo

How Red Bull could have put m-per-year deal in jeopardy after axing Aussie star Daniel Ricciardo
  • Daniel Ricciardo was axed by Red Bull mid-season
  • But the team have offered him an ambassadorial role
  • His axing came following his poor form this season 

Liam Lawson is set to replace Daniel Ricciardo at the Visa Cash App RB team for the final six races of the Formula One season.

The team opted to part company with the much-loved Australian driver following his indifferent form on the track this season. 

But it appears the Austrian Formula One outfit may be set to lose out on a chunk of money thanks to a deal that the former McLaren driver helped them broker, according to reports.  

Ricciardo was officially sacked by Red Bull Racing following the Singapore Grand Prix. His best finish this season came in Canada, where he placed eighth in the race, with Ricciardo failing to finish inside the top ten in his final seven races at the team, coming 18th in Singapore. 

Away from the track, Ricciardo is one of the sport’s most marketable characters, thanks to his charm, wit and entertaining driving. 

Red Bull could have placed a $35million deal at risk by axing driver Daniel Ricciardo 

Helmut Marko has recently stated that the Australian's departure was due to his poor form

Helmut Marko has recently stated that the Australian’s departure was due to his poor form 

But Red Bull team principal Christian Horner has admitted that the team would welcome Ricciardo back as an ambassador

But Red Bull team principal Christian Horner has admitted that the team would welcome Ricciardo back as an ambassador

Speculation has arisen in recent weeks over what his next career move will be, with Red Bull team boss Christian Horner that the team had offered him an ambassadorial role. 

But it appears Ricciardo’s sacking could have a big impact on Red Bull’s revenue streams. 

That’s according to News.com.au who claim that the ‘commercial value of the team could significantly drop away’ following his exit. 

A report from ESPN claims that Ricciardo had helped the team land a huge $35million-per-year partnership deal with Visa and Cash App. 

The outlet claims Ricciardo’s representatives, CAA Sports had helped arrange the deal. 

Sources close to the outlet had also inferred that Ricciardo’s role in the team helped increase the value of the transaction. 

ESPN claim that Ricciardo had played a part in brokering a $35m deal with Visa and Cash App

ESPN claim that Ricciardo had played a part in brokering a $35m deal with Visa and Cash App 

His presence in the sport and around the world had helped the team increase the final figure of the deal, according to sources close to ESPN

His presence in the sport and around the world had helped the team increase the final figure of the deal, according to sources close to ESPN

Since his exit, Ricciardo has also been offered the chance to a stint in Supercars. 

Supercars boss Shane Howard said last week that the eight-time Formula One race winner, Ricciardo, urged the Australian to consider a move to the sport. 

‘If Daniel’s listening, we want you to race here,’ Howard said on Thursday, ahead of the Bathurst 1000. 

‘Wouldn’t that be fantastic? To have someone of Daniel Ricciardo’s quality as a driver.

‘He’s got an enormous personality. To have him in one of our cars would be very special. We’ve got an open invite to Daniel.’

There is still, though, a chance he could return to Formula One, with Horner outlining that Red Bull Racing would like him to work for the organisation as an ambassador.  

The Australian has also been offered a potential lifeline back into motorsport, with Supercars bosses having offered the driver a chance to drive on the Australian racing circuit

The Australian has also been offered a potential lifeline back into motorsport, with Supercars bosses having offered the driver a chance to drive on the Australian racing circuit

‘Daniel is just a brilliant character, a brilliant human being,’ Horner said, following Ricciardo’s departrure. ‘He lights up a room when he walks into it, he’s got that infectious smile. I hope he stays around the sport.

‘We’ve made it very clear that we want him to remain in an ambassadorial capacity with the team. Of course, one never really knows. If Liam doesn’t get the job done, if Checo [Perez] doesn’t get the job done… We know what Daniel’s capability is.’

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