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As part of its ambitious solar energy campaign, Luminous unveiled a 360-degree marketing strategy aimed at accelerating rooftop solar adoption across India.
Luminous also unveiled the latest line of solar and advanced energy solutions, aligned with the company’s long-term mission to empower consumers with clean energy alternatives.
Luminous Power Technologies, the country’s leading energy solutions company, has signed a deal with the Rajasthan Royals as their Title Partner for the 18th season of India’s T-20 Premier League. Through the collaboration, the company aims to drive greater momentum for sustainability efforts and nationwide solar adoption initiatives.
At the event in Jaipur on Tuesday, Luminous also unveiled the latest line of solar and advanced energy solutions, aligned with the company’s long-term mission to empower consumers with clean energy alternatives.
“Luminous also plans to launch a new sleek futuristic design range of inverters — EVO Inverter Series, and ZELIO S Inverter Series,” the company said in a statement.
Additionally, the product range includes the EON Topcon Solar Panels, along with the industry-disrupting gel battery technology — AmpBox range, all designed to offer superior efficiency, durability, and performance in extreme weather conditions of India, it said.
At the event, Rajasthan Royals players Sanju Samson, Nitish Rana, and Tushar Deshpande, along with CEO Rajasthan Royals Jake Lush McCrum were present. Preeti Bajaj, Neelima Burra, Amit Shukla, and Shikha Gupta from the Luminous leadership team unveiled the company’s latest solar and advanced energy solutions, during the event.
These solutions are aligned with Luminous’ long-term mission to empower consumers with clean energy alternatives.
‘A Nationwide Push for Solar Adoption’
As part of its ambitious solar energy campaign, Luminous unveiled a 360-degree marketing strategy aimed at accelerating rooftop solar adoption across India. The initiative seeks to build consumer trust, address cost concerns, and simplify the perception of solar energy installation. The campaign will leverage digital outreach, on-ground activations, and media engagement, positioning Luminous as “India’s Solar Expert”, according to the statement.
Speaking about the company’s vision, Preeti Bajaj, CEO & MD of Luminous Power Technologies, said, “India’s solar energy sector is undergoing a significant transformation, and at Luminous, we are dedicated to playing a crucial role in accelerating this change. We believe that the future is solar, and we are committed to driving this transition through innovative products and meaningful partnerships. Our collaboration with Rajasthan Royals enables us to connect with millions of cricket fans and inspire a movement toward clean energy adoption.”
Neelima Burra, Chief Strategy Transformation & Marketing Officer of Luminous Power Technologies, said the role of cricket in spreading the sustainability message.
“Cricket is more than just a sport in India — it’s a passion that unites millions. Partnering with Rajasthan Royals provides us with a significant platform to showcase our solar innovations and promote the message of sustainability. We have built a comprehensive marketing strategy combining OTT and television advertising, offline activations, social media, and nationwide partner engagement to boost user interaction and reinforce brand loyalty in the solar energy sector.”
‘A Commitment to Women-Led Transformation and Clean Energy’
Luminous Power Technologies is also taking its #PinkPromise initiative forward, dedicating a special jersey for the Pink Promise match in the upcoming India’s T-20 Premier League. The jersey includes a visual representation of a solar panel, highlighting the Royal Rajasthan Foundation’s mission to provide clean energy solutions to rural women.
Continuing its efforts from last season, Luminous and Rajasthan Royals will power six homes in the Sambhar region for every six hit during a key match. Additionally, Luminous is focusing on training rural women to become solar engineers and promoting solar energy usage in underserved communities.
Jake Lush McCrum, CEO of Rajasthan Royals, said, “Cricket has the power to drive meaningful change far beyond the boundaries of the game. Our partnership with Luminous is not just about sponsorship—it’s about harnessing innovation and sustainability to inspire millions. Together, we are not only promoting clean energy solutions but also setting a new benchmark for how sports can lead the charge toward a more sustainable future.”
‘Empowering Consumers with Advanced Energy Solutions’
Luminous is positioning itself as a leader in the energy solutions and rooftop solar segment by offering a wide range of products that integrate cutting-edge technology with sleek design.
Amit Shukla, Senior Vice President, Energy Solutions Business, Luminous Power Technologies, said, “As India’s leading energy solutions and rooftop solar brand, the launch of our new product range ensures consumers can choose from a wide variety of products that seamlessly blend technology and design. We believe in empowering consumers with choice, enabling them to actively participate in India’s sustainable energy future.”