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Ace cricketer KL Rahul has been named as the first Indian global ambassador for the luxury Italian clothing brand, Paul & Shark.
This partnership highlights the brand’s commitment to the Indian market and reflects shared values of sport, travel, and contemporary elegance.
In a first of its kind for Indian cricket, ace cricketer KL Rahul has been named as the global ambassador for Italian luxury clothing brand Paul & Shark. The cricketer is all set to embody the brand’s evolving vision of luxury, adventure and modern style.
This announcement marks a milestone moment, highlighting the strategic importance of the Indian market for Paul & Shark, a country with which the brand shares a longstanding relationship in both business and communication. The brand proudly celebrates 15 years in India, with a presence across key cities.
KL Rahul joins the ranks of the international sporting ambassadors of Paul & Shark. Rooted in a genuine affinity, this collaboration between Paul & Shark and KL Rahul is a contemporary, dynamic relationship that reflects shared values of sport, travel, and discovery. It is a bond that transcends style, celebrating a mutual passion for Italian craftsmanship, exceptional quality, and timeless design – the defining hallmarks of the brand. Deeply inspired by a love for the sea and outdoors, Paul & Shark has consistently blended elegance with innovation, creating technical and performance-driven clothing designed to be worn on every occasion. As a family-managed, generational business, the brand remains grounded in heritage while embracing the present and looking to the future, with a strong commitment to responsible practices and sustainability at its core.
Paul & Shark CEO Andrea Dini shares, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion – it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul adds, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion, too. Being the first Indian to represent them globally makes it even more special; it feels like the kind of partnership that just fits.”
The campaign featuring KL Rahul will go live on May 2, across Paul & Shark’s global platforms and KL Rahul’s Instagram, with a special focus on India.
- Location :
Delhi, India, India
- First Published:
