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Vandana Jagwani, creative director of Mahesh Notandass, shares with News18 what to expect from the Indian and global jewellery market in 2025.
The jewellery industry is heading toward more ethical sourcing.
If 2024 saw Indian jewellery brands take over the global market, in 2025 it just gets better! 2025 holds an exciting promise as both the Indian and global jewellery markets are evolving rapidly.
From lab-grown diamonds to focusing on personalization that tells a story, consumers today are more conscious of how their purchases impact the world. For Mahesh Notandass, as a brand, this is something they truly and deeply resonate with.
“One of the most significant shifts I see is a deeper demand for sustainable luxury. The jewellery industry is heading toward more ethical sourcing, and I believe the use of lab-grown diamonds will continue to rise, as people increasingly seek eco-friendly, but equally brilliant alternatives,” expresses Vandana Jagwani, creative director, Mahesh Notandass.
Vandana also points out that another key change in 2025 will be the personalization of jewellery. “Clients no longer want just a beautiful piece—they want something that tells their story. As a designer, I’m thrilled by this because it opens up endless opportunities to innovate and experiment with bespoke designs that hold deep personal meaning for the wearer,” adds Vandana.
On the global scale, expect modern interpretations of traditional craftsmanship. “In India, while we have a strong affinity for heritage jewellery, there is a growing appetite for contemporary designs that blend both old and new elements. As a creative director, this is what excites me the most—bridging the gap between timeless Indian heritage and innovative design principles,” shares Vandana.
Here are 10 Jewellery Trends and Styles that will set a mark in 2025.
Lab-Grown Diamonds
The shift towards lab-grown diamonds will continue to gain momentum in 2025. As someone who is deeply committed to sustainable luxury, Vandana believes lab-grown diamonds will define the future of the jewellery market. They possess the same beauty and brilliance as mined diamonds but with a much lower environmental impact.
Sustainability and Ethical Sourcing
Sustainability is no longer a trend, but a necessity. Consumers are becoming more aware of the sourcing and manufacturing of the products they buy. As a jewellery designer, Vandana is keen on utilizing ethically sourced materials and recycled gold in her creations. The future of jewellery will be marked by eco-conscious choices, and brands that adopt sustainable practices will undoubtedly lead the charge.
Customization and Personalization
As people look for more meaningful jewellery, personalized pieces will continue to rise in prominence. From engraved initials to birthstones, the opportunity to create jewellery that holds deep sentimental value will be a key factor in the future of design. At Mahesh Notandass, they offer bespoke services where clients can co-create jewellery that speaks to their individuality.
Geometric and Bold Shapes
2025 will see a continued preference for bold, geometric designs. Clean lines and sharp, angular shapes will define modern luxury jewellery. As a designer, Vandana appreciates the sophistication of structured forms and looks forward to creating pieces that make a striking statement while remaining timeless.
Coloured Gemstones
There will be a resurgence of coloured gemstones, especially emeralds, sapphires, and rubies, in 2025. These gemstones bring vibrancy and personality to jewellery, and one can experiment with these stones in contemporary settings, offering something unique and personalized for your clientele. Combining these gems with diamonds will create a perfect fusion of luxury and colour.
Layered Necklaces and Stacked Rings
Layering will remain a prominent trend, with stacked rings and layered necklaces offering a way to personalize and mix different styles. For Mahesh Notandass, the brand offers a diverse range of necklaces and rings that can be stacked or layered for a customizable look that reflects the wearer’s style.
Vintage and Retro-Inspired Designs
Retro-inspired jewellery with Victorian and Art Deco influences will see a huge revival. People are looking for pieces that are nostalgic yet contemporary. By reinterpreting these classic styles, you can offer jewellery that feels both timeless and modern.
Mixed Metal Designs
Two-tone and mixed metal jewellery will be a significant trend in 2025. Combining yellow gold, platinum, and rose gold gives jewellery a versatile, sophisticated look. At Mahesh Notandass, the brand has explored mixed-metal pieces that create a luxurious yet contemporary appeal, and they are excited to see how this trend continues to evolve.
Minimalist Luxury
There will be a strong preference for minimalist designs with an emphasis on quality over quantity. Simple yet refined pieces, like solitaire rings or delicate earrings, will make a statement without overpowering the outfit.
Tech-Infused Jewellery
With the rise of wearable technology, you will see jewellery that serves a dual purpose—fashion and function. Think fitness-tracking rings or smart pendants that combine modern technology with timeless design. While this is still an emerging trend, Vandana believes that the fusion of technology with fine jewellery will continue to grow in the coming years, offering a unique intersection between tradition and innovation.
