A McDonald’s employee has allegedly confirmed the return date of the beloved Snack Wrap, nearly a decade after it was discontinued.
The fast food giant teased the return of the fan-favorite item in December, and Americans have been eager for an official release date.
According to a TikTok video released on Tuesday by an employee at the chain, Snack Wraps will officially arrive on April 29.
The employee, who posts under the handle @mcdonalds_hacks101, revealed in the video what appeared to be an internal memo from McDonald’s which stated the date.
‘Wonder when chicken wraps/tenders return,’ the caption read. ‘Well here it is…’
The Chicago-based food giant has remained tight-lipped about the exact return date of the menu item.
The Snack Wrap, which debuted in 2006, featured crispy or grilled chicken, cheese, and sauces wrapped in a soft flour tortilla. The affordable snack developed a loyal following among customers before it was removed from menus in 2016.
‘This has a cult following,’ Joe Erlinger, president of McDonald’s USA, said on ABC’s Good Morning America when he announced the return of the item. ‘I get so many emails into my inbox about this product.’
According to a TikTok video released on Tuesday by an employee at the chain, Snack Wraps will officially arrive on April 29
The Snack Wrap, which debuted in 2006, featured crispy or grilled chicken, cheese, and sauces wrapped in a soft flour tortilla
The resurgence of interest in the menu item comes amid growing competition.
Rivals like Burger King and Wendy’s have recently introduced their own wraps.
The revival also reflects McDonald’s broader strategy to expand its chicken offerings.
The chain has pledged to expand its McCrispy chicken line globally by the end of 2025, including wraps and tenders.
‘We’re excited about the significant opportunity we see within our chicken portfolio, and see the potential to add another point of chicken market share by the end of 2026,’ CEO Chris Kempczinski told investors at the company’s latest earnings call last month.
McDonald’s also in October introduced the Chicken Big Mac to the US for the first time, and plans to bring it back for limited runs in the future.
It has been sold on and off in Europe for years.
It comes after McDonald’s announced on Tuesday that it was creating three C-suite roles to analyze menu offerings in three categories: beef, chicken, and beverages and desserts.
Joe Erlinger, president of McDonald’s USA, said the Snack Wrap has a ‘cult following’
McDonald’s has created new C-suite jobs that will analyze sales of expanding food categories
The Snack Wrap developed a loyal following among customers before it was removed from menus in 2016
It’s a clear sign that McDonald’s is done playing defense in the chicken and drinks wars – and is now taking direct aim at competitors with more specialized menus.
‘We’re competing against somebody like a KFC, which is single-mindedly devoted to winning in chicken,’ Kempczinski said in a video on LinkedIn.
‘This category team now allows us to have that same level of focus.’
McDonald’s bosses are looking to take on Chick-Fil-A, KFC and Popeyes in the chicken space, and Starbucks and Dutch Bros are key rivals for drinks and desserts.
The brand recently launched its CosMc’s beverage-focused concept, serving slushies, iced teas, and coffees.
Most of the drinks carry a sales price between $4 and $6.
So far, the company’s launch of the concept stores have been mixed, with some locations reporting hours-long waits for customers.
