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With WWE becoming the exclusive home for Netflix in India, the new film is an ode to its loyal Indian fans and their love for the action and drama.
Drew McIntyre attends Netflix’s “WWE Monday Night RAW” premiere in January (Picture credit: AFP)
With WWE having entered its ‘Netflix era, ’ the unmatched passion of Indian fans takes center stage in an all-new creative film by Netflix. A tribute to the larger-than-life energy of WWE, the film showcases how deep the fandom is and how it makes its way into extraordinary moments of a fan’s life.
WWE in India is an emotion that transcends generations, uniting millions in their love for high-octane action, iconic rivalries, and unforgettable moments. The film speaks to Netflix’s marketing strategy, designed to further fuel the WWE fandom in India by bringing the spectacle and excitement beyond the ring.
Speaking about the campaign, Srivats TS, Vice President – Marketing, Netflix India, said, “We are thrilled about Netflix being the exclusive home for WWE. WWE is more than just sports entertainment—it’s a global phenomenon with an incredibly passionate fan community that thrives on spectacle, drama and larger-than-life moments. WWE and Netflix share the same passion for delivering unmissable entertainment, and this film is a celebration of that synergy—showcasing how WWE isn’t just watched in India but lived, cherished and woven into everyday moments.”
Adarsh Atal, Group Chief Creative Officer – Tilt Brand Solutions, shared, “WWE isn’t just a spectacle—it’s a phenomenon that has captivated Indian audiences for generations. With ‘FANMANIA,’ we set out to celebrate the unshakable passion of WWE fans by seamlessly blending its electrifying energy into everyday life. The campaign is dynamic, nostalgic, and unapologetically fun—just like WWE itself. Collaborating with Netflix on this milestone moment has been truly exhilarating, and we can’t wait to see fans across the country experience WWE like never before. To bring this campaign alive, we couldn’t have asked for a more dynamic director duo in the legendary Prakash Varma and Kishorre Iyyer to helm this film. “
Netflix is now the exclusive new home for WWE in India, bringing fans closer to the action, drama and adrenaline of their favourite WWE Superstars. Indian fans can now stream all of WWE’s weekly flagship shows — Raw, NXT, and SmackDown — as well as WWE’s Premium Live Events, including SummerSlam, Money in the Bank, Royal Rumble and the upcoming WrestleMania.
Agency Credits: Tilt Brand Solutions
Production House: Nirvana Films
Directors: Prakash Varma and Kishore Iyyar
Executive Producer: Sneha Iype
Producer: Ranjan Bhowmick
