Bargain fast-fashion chain Temu has halted all shipments into the US from China.
Currently, the company is only selling products that are stocked in American warehouses.
For US consumers, all products that are not currently sitting in warehouses are listed as ‘out of stock.’
It’s a shocking turn of events for a company that infultrated the US market with ultra-cheap products.
Customers flocked to the app for bargain basement prices on everyday goods: shirts sold for $2, shoes only cost $5, and even some home appliances listed for less than $100.
To many, the online store acted as an inflation buster, cheaply supplying American consumers with necessary goods.
But to American businesses, the company presented an existential threat.
Several brands listed Temu and its competitor Shein as a contributor during the bankruptcy declarations.
But the United States on Friday ended a tariff exemption for goods shipped from China worth less than $800, making the previous profit strategy untenable.