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Sustainability played a key role in the collaboration, with all bags crafted from premium vegan leather, showcasing Lavie and Payal Singhal’s commitment to eco-friendly practices.
The iconic prints and motifs, each carry its own unique story and cultural essence.
Beginning 2025 on a sustainable note, fashion designer Payal Singhal has collaborated with India’s accessory brand, Lavie to create a limited-edition collection of vegan leather handbags featuring her iconic prints.
Payal Singhal and Ayush Tainwala, CEO, Lavie share with News18 — the vision behind the collection, venturing into the designer segment, working with premium vegan leather, creating hand painted prints and the showstopper bag of the collection.
Excerpts from the interview:
What was the strategy behind expanding into the designer segment?
Ayush Tainwala: Our strategy was to bring together Lavie’s expertise in crafting high-quality handbags with Payal Singhal’s iconic prints, creating a unique offering in the premium accessories market. This collaboration allows us to cater to women who value both artistic expression and functional design. It marks our foray into the designer segment, helping us strengthen our position in the market by offering a product that celebrates luxury, culture, and modernity in equal measure.
Describe the vision for the collaboration?
Payal Singhal: This collaboration was born from a shared vision to make designer fashion more accessible to a broader audience. We wanted to create something that would resonate with modern women—a collection that combines practicality with artistry. This partnership isn’t just about merging our strengths; it’s about redefining how women experience handbags—making them not just accessories but statements of style and individuality.
The handbags are crafted in premium vegan leather, what made you decide to use the material and how was the experience working with it?
Ayush Tainwala: The decision to use premium vegan leather was driven by our commitment to sustainability and our understanding of the evolving preferences of today’s consumers. We wanted to ensure that this collection reflects not just luxury and elegance but also eco-consciousness. By incorporating vegan leather, we are creating products that are not only stylish but also align with the values of our environmentally aware customers.
Payal Singhal: Vegan leather allowed us to deliver the high-quality, sophisticated look and feel expected from a luxury collection while staying true to our cruelty-free ethos. It was exciting to see how the material could bring our intricate, iconic prints to life in a way that resonates with today’s environmentally conscious consumers. By prioritising cruelty-free, sustainable materials, we’ve crafted a collection that doesn’t just offer stylish and elegant designs but also empowers consumers to make a conscious choice—one that aligns with their values and supports a more sustainable future. This experience reinforced how innovation and responsibility can go hand in hand in creating something truly meaningful.
Describe the economic impact of the brand with this creative collaboration.
Ayush Tainwala: This collaboration has strengthened Lavie’s position in the premium accessories market by appealing to a wider audience that values designer-led creations. It has enabled us to enhance the brand’s appeal, attract new customers, and build deeper connections with existing ones. By offering a unique product line that blends artistry with functionality, we’ve added value to our portfolio, which is expected to contribute positively to both brand growth and overall revenue.
Tell us about the experience working on the collection with the brand.
Ayush Tainwala: Collaborating with Payal Singhal has been an enriching experience. Her ability to translate Indian heritage and cultural motifs into contemporary designs perfectly complements our vision of creating handbags that are as functional as they are artistic. Together, we’ve crafted a collection that embodies individuality, creativity, and elegance, and it’s been a seamless and inspiring journey working with her.
Payal Singhal: This collaboration marks a strategic move for Lavie as they expand into the designer segment. By combining their expertise in crafting functional, high-quality handbags with our iconic prints, we’re offering a unique product that caters to the growing demand for luxury. This partnership aligns perfectly with our goal to continuously innovate and meet the evolving preferences of our customers while strengthening Lavie’s presence in the premium accessories market. Lavie was the perfect partner for this collaboration because they share our passion for blending artistry with beautiful designs. Together, we’ve created something that allows women to express themselves through design while carrying pieces that are both beautiful and purposeful.
What’s the showstopper bag of the collection?
Payal Singhal: The showstopper for me is the Anar Mor print, inspired by the royal palaces of Jaipur. This design captures regal nostalgia with its intricate hand-painted detailing, and the Indian Peacock motif, a signature of our brand, adds an enchanting touch. It’s a celebration of elegance and artistry that resonates deeply with our audience.
Ayush Tainwala: While every design in the collection is exceptional, the Abutilon print stands out as the true showstopper. Inspired by the serenity of an English summer garden, it features exotic flowers in full bloom, brought to life with soft pastels and vibrant hues. This design perfectly captures the essence of elegance and sophistication, making it a highlight of the collection and a must-have for those who appreciate wearable art.
Here’s a look at the iconic prints designed by Payal Singhal for the collection:
The colour palette of this collection remains true to the Payal Singhal aesthetic, harmonising timeless tones such white, off-white, pink, and teal with bold accents such as red, orange, yellow ochre, leafy green, and indigo blue. The collection is meticulously crafted using hand-painted techniques and is digital rendered to preserve the authenticity and intricate details of each motif.
- The Safari print, inspired by the allure of African jungle safaris, brings to life the adventurous spirit of the wild with bold motifs of flora and fauna.
- The Anar Mor print pays homage to the regal palaces of Jaipur, blending old-world nostalgia with intricate, hand-painted motifs that evoke a sense of royal elegance.
- The Abutilon print captures the serenity of an English summer garden, highlighting exotic flowers in full bloom, depicted in soft pastels and vibrant hues.
- The Saras print, inspired by the grandeur of Mughal gardens, integrates lush plants and delicate detailing, reflecting the opulence of Indian heritage.
