Bojangles is stepping into the breakfast burrito game — and taking a not-so-subtle swipe at Taco Bell in the process.
The Southern fast-food chain launched its new Breakfast Bo-Ritos on Monday, packing sausage, eggs, crispy Bo-Rounds, Monterey Jack cheese, and sausage gravy into a tortilla, with a side of Texas Pete hot sauce.
The burritos, which will typically cost $4.49, will be available at participating locations through mid-August.
‘We’re always listening to our fans, and the Bo-Rito is our bold, flavorful answer to their craving for something new at breakfast,’ Bojangles CMO Tom Boland told DailyMail.com.
‘It’s everything we love about a classic Bojangles breakfast, all wrapped up and ready to eat. We can’t wait for folks to try it.’
The breakfast offering came a week after Taco Bell brought back Crispy Chicken Tacos and debuted Crispy Chicken Burritos to celebrate its ‘crispy chicken era.’
Bojangles, known for its ‘biscuits and gravy’ and expensive sandwich options, operates over 800 restaurants, making it one of the nation’s fastest-growing quick-service chicken chains.
Its restaurant count is nothing compared to Taco Bell’s amount of over 8,000. However, both of them are rapidly expanding, and have been on successful financial streaks.
Bojangles launched its all new Breakfast Bo-Ritos at participating locations this week
Bojangles is one of the nation’s fastest-growing quick-service chicken chains
Bojangles has proven to be a crucial reason why chicken sales have spiked by 9 percent this year.
The 48-year-old business started off with one restaurant in 1977 before opening restaurants in 16 additional states.
The chain became private in 2018 after it was acquired by Durational Capital Management LP and The Jordan Company, LP for $593.7 million.
With its business continuing to skyrocket, Bojangles is exploring the idea to sell itself for over $1.5 billion.
‘Bojangles has been growing, which supports a high valuation, but it also has potential for further expansion which is baked into the purchase price,’ Retail expert Neil Saunders, of GlobalData, told DailyMail.com.
‘Any buyer would want to ramp up store openings and geographical expansion as part of a playbook to recoup their investment.’
The potential business opportunity was announced shortly after its major competitor Dave’s Hot Chicken agreed to sell to Roark Capital for about $1 billion.
Other competitors in eye-watering deals include the Subway sandwich chain for $9.6 billion and Jersey Mike’s for $8 billion.
Bojangles’ is exploring the idea of a $1.5 billion to investment bankers
Bojangles is not planning on stopping its nationwide expansion plan.
The chain signed a deal to expand its restaurants in Southern California and is aiming to sell out the Los Angeles market.
It’s also adding new restaurants in Houston, all of which should be open by September.
‘These expansions mark a bold step forward as we continue our journey to bring Bojangles’ signature menu and Southern hospitality to even more communities,’ said Brooks Speirs, vice president of franchise development.
DailyMail.com has reached out to Bojangles for comment about its new Bo-Ritos.
