Porsche reveals Bangkok tower where residents and their cars will be pampered – you need deep pockets if you want one of the 22 apartments

Car makers putting their name to massive luxury residential buildings isn’t a new phenomenon – Aston Martin, Bentley, Bugatti and Mercedes have all been there, done that and have the very expensive t-shirt.

And so has Porsche, with its 60-storey skyscraper in Miami featuring a car lift where residents – including Argentinian football sensation, Lionel Messi – park their motors right outside their apartments.

Last month, the German sports car maker confirmed its Porsche Design house has now teamed up for another real estate project, this time in the Thai capital of Bangkok.

Instead of a lift, owners can drive their 911s and Taycans to their designated parking bays via a spiral ramp, which makes up a focal point of the huge building. 

Here’s how much one of the 22 apartments will set buyers back. Hint, it’s not cheap!

Porsche in the last week debuted the design of the new building for high earners, which it is creating in collaboration with Ananda Development.

Construction of the 311-foot (95 metre) tall complex spanning 21 floors is scheduled to begin next year and completed by 2028, when well-heeled petrolhead customers are due to move in along with their car collections.

The 22 units – which have ‘the essence of sports car engineering’ are a mix of duplex and quadplex ‘Sky Villas’ ranging from 525 to 1,135 square metres.

Each residence boasts a private balcony complete with a pool and uninterrupted views.

Porsche claim these units will ‘set a new benchmark for luxury living’ and come with a price tag to reflect that boast.

The cheapest will cost £11.4million ($15m) while the most expensive is an eye-watering £30.5m ($40m).

The German automotive brand says the overall look is intended to become a ‘future landmark with cutting-edge design and exquisite living spaces tailored to the authentic passions of its residents’.

Porsche in the last week debuted the design of the new building for high earners, which it is creating in collaboration with Ananda Development

The 22 units are a mix of duplex and quadplex ‘Sky Villas’ ranging from 525 to 1,135 square metres. The cheapest will cost £11.4million ($15m) while the most expensive is an eye-watering £30.5m ($40m)

Construction of the 95-metre-tall complex spanning 21 floors is scheduled to begin next year and completed by 2028, when well-heeled petrolhead customers are due to move in along with their car collections

Porsche Tower Bangkok will feature a bespoke X-frame pedestal structure having taking inspiration from one of the brand’s concept sports cars

This is the Porsche Mission R concept, debuted by the Stuttgart car maker in 2021. It is the brand’s vision of an all-electric vehicle for customer motorsports

The X-frame pedestal is designed to replicate the Mission R concept’s exoskeletal roof design

It features a bespoke X-frame pedestal structure, with this base of the tower said to be modelled on Porsche’s exoskeleton roof used on its 2021 Mission R electric concept car.

And there are nods to other vehicles in the German marques range, including the facade, which is inspired by the roof mechanism of the 911 Targa and features an automated terrace door system to encourage easy indoor-outdoor living. 

The LED red ‘crown’ that sits atop of the building resembles the brake light bar beam on the current 911 models, too.

Inside, it’s decorated in five-star material with luxury furniture provided to ‘enhance the exquisite living experience’.

This includes top-of-the-range ‘technically inspired’ luxurious kitchens featuring electrically powered drawers and cabinet doors so you don’t have to pull them open manually, because you’re that rich.

High-end customised appliances are also supplied and the any wood facias are uniquely sourced though still durable. 

There’s plenty in terms of amenities too, with a 25-meter swimming pool, a performance fitness centre, a spa, a social lounge, and a business lounge. 

The high-end residential buildings with auto roots 

Aston Martin Residence

Location: Miami

Completed in: April 2024

Storeys: 66

Number of units: 391

Unit price: £1.1m to over £37m

Bentley Residence  

Location: Miami

Estimated completion date: 2027

Storeys: 66

Number of units: 216

Unit price: from £3.1m

Bugatti Residence 

Location: Dubai

Estimated completion date: 2026

Storeys: 46

Number of units: 182

Unit price: £28.5m to £164m

There are various nods to other vehicles in the German marques range, including the facade, which is inspired by the roof mechanism of the 911 Targa and features an automated terrace door system to encourage easy indoor-outdoor living

The LED red ‘crown’ that sits atop of the building resembles the brake light bar beam on the current 911 models, too

Of course, it couldn’t carry the Porsche name if the owners’ cars weren’t pampered too. 

That’s why there will be a number of ‘Passion Spaces’ on the 21 floors.

These are garages where residents can store their beloved motoring collections amongst artwork. 

They also double as social gathering sites where like-minded, super-rich folk can chat about what they love and hate about their Taycans, Cayennes and Macans.

To access these garages, drivers can use the ‘Loop’, which is a spiral car ramp that feels like a blend of a high-end staircase and a multi-storey car park.

The real estate couldn’t carry the Porsche name if owners’ cars weren’t pampered too. That’s why there will be a number of ‘Passion Spaces’ on the 21 floors where residents can store their beloved motoring collections amongst artwork

To access these garages, drivers can use the ‘Loop’, which is a spiral car ramp that feels like a blend of a high-end staircase and a multi-storey car park

After the Miami tower and Porsche’s Stuttgart hotel venue in its hometown, Tower Bangkok will be its third real estate project – and its first in Asia.

Lutz Meschke, deputy chairman of the executive board at Porsche AG said: ‘This unique, exclusive architectural masterpiece fits perfectly into our approach to broaden the appeal to our most discerning customers by offering them exclusive experiences in all areas of life. 

‘The Porsche Design Tower Bangkok is the next big thing for Porsche in Southeast Asia. The region is becoming increasingly important for us which is highlighted by major events taking place here these days.