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According to sports finance analysts, the IPL 2025 win is expected to boost RCB’s brand equity by 10 per cent, attracting more sponsorships and expanding their global fan base.
Virat Kohli and Royal Challengers Bengaluru won their maiden title with a six-run victory over Punjab Kings in the final here on Tuesday, ending an 18-year wait for the coveted trophy. (BCCI Photo)
After 18 years of waiting, Royal Challengers Bangalore (RCB) clinched their maiden Indian Premier League (IPL) title in 2025, defeating Punjab Kings by six runs at the Narendra Modi Stadium in Ahmedabad. This historic win not only elated fans but is also poised to significantly enhance the franchise’s brand value.
According to sports finance analysts, the 2025 IPL championship win is expected to boost RCB’s brand equity by 10 per cent, attracting more sponsorships and expanding their global fan base.
RCB’s Current Brand Value
According to the Brand Finance IPL 2024 report, RCB’s brand value stood at $117 million (nearly Rs 1,000 crore), marking a 67 per cent increase from the previous year. This growth positioned RCB as the third most valuable IPL franchise, trailing only Chennai Super Kings (CSK) at $122 million and Mumbai Indians (MI) at $119 million.
RCB’s consistent fan engagement, strategic marketing, and the presence of stalwarts like Virat Kohli have contributed to this ascent.
Comparative Brand Values of Top IPL Teams (2024)
| Rank | Team | Brand Value (USD) | Year-on-Year Growth |
|---|---|---|---|
| 1 | Chennai Super Kings (CSK) | $122 million | 52% |
| 2 | Mumbai Indians (MI) | $119 million | 37% |
| 3 | Royal Challengers Bangalore (RCB) | $117 million | 67% |
| 4 | Kolkata Knight Riders (KKR) | $109 million | 38% |
| 5 | Sunrisers Hyderabad (SRH) | $85 million | 76% |
(Data Source: Brand Finance IPL 2024 Report)
RCB Brand Valuation Likely To Rise 10%
“The brand valuation of RCB is likely to rise by 10 per cent,” Santosh N, managing partner at D and P Advisory, a valuation and financial advisory firm, according to Business Standard.
Another sports finance analyst says the victory parade in Bengaluru witnessed massive turnouts, reflecting the team’s deep-rooted connection with its fan base. “It indicates a likely surge in merchandise sales, increased ticket demand for home games, and a spike in digital engagement across platforms,” the analyst, who did not want to be named, said.
Factors Influencing RCB’s Brand Value
Fan Loyalty: RCB boasts one of the most passionate fan bases in the IPL, often referred to as the “12th man” for their unwavering support.
Star Power: The long-standing association with cricketing icons like Virat Kohli has elevated the team’s profile globally.
Marketing Strategies: Innovative campaigns and merchandise collaborations have kept the brand fresh and engaging.
On-Field Performance: Consistent playoff appearances and the recent championship have solidified their reputation as formidable contenders.
Virat Kohli and Royal Challengers Bengaluru won their maiden title with a six-run victory over Punjab Kings in the final here on Tuesday, ending an 18-year wait for the coveted trophy. Punjab Kings bowlers did more than a decent job to restrict Royal Challengers Bengaluru to 190 for nine. However, their batters could not deliver under pressure as the Shreyas Iyer-led side could only manage 184/7 in 20 overs.
Krunal Pandya was the standout RCB bowler ending with two wickets for 17 runs in four overs. RCB finally got to lift the trophy after finishing runners-up on three occasions previously. It was a heartbreaking loss for Punjab Kings who were playing only their second final and first since 2014.
A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al…Read More
A team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, we cover al… Read More
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