Rihanna showcases her incredible figure in pink lingerie from her new Savage X Fenty collection

Rihanna is once again coming from the place of being her own best advertisement for her Savage X Fenty line.

And on Sunday, the pop star-turned-entrepreneur slipped into pink lingerie in two new promotional images of the line’s founder striking sexy poses.

‘Oh-so lavish. Oh-so Savage X,’ it reads in the caption, before revealing that the Lavish Lace collection is now available online and in-stores.

The new sets also come in colors like purple, brown, black, dark blue, light blue, green, among others, as seen on the company’s website.

This is part of an ongoing promo push for the Lavish Lace line that also features other models.

The Barbadian singer (born Robyn Rihanna Fenty), who’s also has a cosmetics line called Fenty Beauty By Rihanna can be seen laying at her side in one of the advertisements, while look up towards the camera.

Her blonde locks can also be seen more flowing down around both sides of her face.

The new hot pink advert comes on the heels of another sensational showcase of her enviable curves in bright yellow lingerie from latest Savage X Fenty campaign.

The sexy ensemble released on Thursday consisted of a lacy push-up bra with a gorgeous allover floral pattern on it and a matching garter skirt. 

Riri took a romp in a bed for the latest promotional photos for her Lavish Lace line

Rihanna looked nothing short of sensational when she showcased her envious curves in a bright yellow, lingerie set for her Savage x Fenty brand three days earlier

The ensembles consist of a lacy push-up bra with a gorgeous allover floral pattern on it, matching garter skirt, a pair of yellow thigh-high stockings, opera gloves, gold high heels and statement necklace

She completed her look with a pair of yellow thigh-high stockings, opera gloves, gold high heels and statement necklace. 

In the images, the mother-of-two, who is currently in her blonde era, sat on a piano bench, before laying down on a lace tablecloth with her hands above her head. 

The mother of two appears to have taken a break from the recording of her much-anticipated ninth studio album, which she’s been touting for months.

Rihanna is poised to release her ninth studio album before the end of 2024

Her legions of fans have been clamoring for new music from RiRi, who last dropped her eighth album, Anti, back 2016, which scored some of the best reviews of her career some eight years ago.

One of the reasons the recording has taken so long is that Rihanna wanted to collaborate with a slew of different musical artists that she likes and respects, including Ayra Starr, who was in Barbados with the Fenty Beauty founder just weeks ago.

Rihanna holds the distinction of being the best-selling female recording artist of the 21st century by Guinness World Records, and is the wealthiest female musical artist with an estimated net worth of $1.4 billion. 

The songstress is allegedly preparing for the release of the LP, according to a ‘well-placed music insider’ who spoke with The Sun.