Last Updated:
Sharvari brings her confidence and style to Nykaa as the brand’s newest icon. She is all set to kick off a bold new chapter in the ever-evolving world of beauty.
Sharvari will also be a jury member for the Nykaa Best in Beauty Awards 2025.
Bollywood’s fresh face, Sharvari, is stepping into a new role. This time, not on screen, but in the beauty spotlight. Known for her effortless charm, trend-forward style, and growing resonance with a young audience, Sharvari has now become the face of a generation that sees beauty as more than skin deep.
Joining forces with Nykaa as its newest brand icon, Sharvari represents a shift in what beauty looks and feels like today: confident, authentic, and deeply personal. For her, the partnership is more than just a campaign – it’s a continuation of her relationship with beauty.
Expressing her excitement about joining Nykaa, Sharvari said, “I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
Her growing influence also takes on a more impactful role. Sharvari will also join the jury of the Nykaa Best in Beauty (NBIB) Awards 2025, lending her voice and vision to shaping the future of Indian beauty. Alongside industry experts and tastemakers, she’ll help spotlight standout products and innovations.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, said, “Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer – someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Whether it’s fronting campaigns, appearing across flagship events like Nykaa’s Hot Pink Sale or Nykaaland, or sharing her routines and rituals through Nykaa Play, Sharvari’s presence will bring a sense of fresh energy to every frame.
- Location :
Delhi, India, India
- First Published:
