When Mia Regan broke up with David Beckham’s son Romeo in February, some might have feared she’d kicked her dreams of fame and fortune into the long grass.
Instead Mia, 21, has become one of the biggest influencers on social media, earning up to £5million from brand endorsements.
In recent months she signed a £200,000 partnership with Samsung and a deal with Max Mara fashions.
In contrast, David and Victoria’s second son Romeo, also 21, is playing football for Brentford’s B team.
‘Mia is a Gen Z poster girl and brands will be paying megabucks to engage her audience,’ said brand and culture expert Nick Ede. ‘We will be seeing a lot more of her and she will become one of the major players in the fashion and beauty world.’
Yet when she met Romeo at 16, Mia was a netball-loving sixth-former studying history, art and PE, with her sights on university.
Mia Regan and Romeo Beckham, pictured in 2023, were first snapped together in 2019
Since their breakup, Mia has gone on to become one of the biggests influencers online
Thumbs up: When Mia Regan broke up with David Beckham’s son Romeo in February, some feared she’d kicked her dreams of fame and fortune – but not for long
After making their relationship ‘Instagram official’, Mia was catapulted into the limelight
Sweet smell of success: Mia charges brands between £50,000 and £100,000 for each social media post
Fashionista: Mia Regan arrives at the Prada show in Milan, Italy in February 2023
Her family lived close to the Beckhams’ £12 million farmhouse in the Cotswolds and she and Romeo were first pictured together at Victoria’s fashion show in 2019.
But after making their relationship ‘Instagram official’, Mia was catapulted into the limelight.
Thoughts of university were left behind as she began working with 50 of the world’s top brands including Gucci, Prada, Coca-Cola and fashion house Celine.
Experts suggest Mia is charging brands between £50,000 and £100,00 per social media post. ‘She is one of the biggest influencers now,’ said Mr Ede.
‘Her social media following may be below a million but it is her influence that really has captured brands who want to collaborate with her.’
Mia’s influencer career started in June 2020 when she promoted Romeo’s mum’s clothing and beauty lines.
Two months later when she posted a video that showed her using Victoria’s beauty range, the former Posh Spice replied: ‘You look beyond beautiful!! Kisses!!!! X.’
Mia’s first sponsorship deal soon came along with high street clothing shop Bershka in August 2020.
Over the following year she worked with Marc Jacobs, Asos, Gucci, Miu Miu, Tommy Hilfiger, Coach, Stella McCartney, Ugg and Balmain.
But after making their relationship ‘Instagram official’, Mia was catapulted into the limelight
Experts suggest Mia is charging brands between £50,000 and £100,00 per social media post
Mia grew her profile to half a million followers and has worked with a slew of big fashion brands
Mia attends the Gucci Women’s Fall Winter 2024 Fashion Show during Milan Fashion Week
Mia Regan attends the Victoria Beckham FW23 show during Paris Fashion Week last year
While posting regular updates of her relationship with Romeo, in 2022 Mia then worked with H&M, Celine, Net-a-Porter, Fendi, Tag Heuer, Prada, Coca-Cola, Hugo Boss and Diesel.
In March 2022, she and Romeo starred in a Puma advert together.
Next she grew her profile to half a million followers, as well as working with fashion brands Ganni and Ferragamo.
Top fashion: Mia has worked with many designer names, including Balmain
Mia Regan poses in the evian ‘Mountain Of Youth’ VIP suite at Wimbledon 2024
She also signed to agencies Storm Models and Ford Models.
When they announced their split on Instagram in February, Romeo wrote: ‘Mooch and I have parted ways after five years of love.
‘We still have a lot of respect for each other and still hold a strong friendship and always will.’
