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Shoaib Ibrahim has dismissed the rumours surrounding the closure of his wife Dipika Kakar’s clothing brand, Label DKI.
Shoaib Ibrahim asked users not to spread such rumours on social media. (Photo Credits: Instagram)
Dipika Kakar and Shoaib Ibrahim, one of the most loved couples in the television industry, have been in the spotlight for both their personal and professional lives. Known for sharing glimpses of their family moments on social media, the couple enjoys a strong connection with their fans. Recently, during a Q&A session on Instagram, Shoaib was asked whether Dipika’s clothing brand, Label DKI, had shut down. While some reports surfaced that Dipika’s apparel line had unexpectedly shut down operations, Shoaib took the opportunity to set the record straight and clarify the rumours.
The 37-year-old actor was asked, “Label DKI ka koi update?”
Responding to the same, Shoaib said, “A lot of people have been asking me about an update on Label DKI. Let me tell you that there has been a delay on that, but we are coming back with new stock soon. Why and what happened during the delay, I shall share that with you all some other time. But be assured that we are coming with new stock very soon.”
Another user asked, “Label DKI ki news fake hai kya?” To which the actress firmly responded, “Yes, all the news that has been making rounds is fake. They have been spreading it without checking its authenticity. People are making the negative part a headline for the views. But we haven’t shut the label, and yes, there has been a delay. Please don’t believe the fake news about it.”
This Q&A session even got more interesting when a user asked, “Label DKI jab close ho raha hai toh please Dipika ko boliye jitna stock hai sab pe 50% sale laga de please.” To which Shoaib said, “We aren’t shutting Label DKI for sure, but yes, your suggestion on removing the old stock at 50% discount can be considered before we launch the fresh designs.”
In 2023, Dipika and Shoaib introduced their ethnic clothing line, Label DKI, which was named after Dipika Kakar Ibrahim. With a sole focus on traditional Indian style, the company was founded as Dipika’s passion project. For over two years, the actress had been planning and working on the project. However, personal responsibilities and health issues caused a delay in the introduction of her brand.
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