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U.S.

Fashion influencer sues British fitness brand Gymshark for $1million after it axed her sponsorship deal ‘over pro-Israel views’

By KATHERINE LAWTON Published: 11:59 EDT, 23 March 2025 | Updated: 13:27 EDT, 23 March 2025 A fashion influencer has sued British fitness brand Gymshark for $1million after it allegedly axed her sponsorship deal over online criticism of her pro-Israel views.  Alix Earle, 24, filed allegations against the company at the High Court, arguing it owes

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Sports

Luke Littler signs huge SIX-FIGURE deal with BoohooMAN as darts ace continues to add to his lucrative sponsorship portfolio – which includes Xbox, KP Nuts and Sidemen Cereal

Littler signed a deal with BoohooMAN after his first World Championship final  He has now penned a new one following his continued success in the sport  By SPENCER MORGAN Published: 06:31 EDT, 21 March 2025 | Updated: 09:57 EDT, 21 March 2025 Teenage darts sensation Luke Littler has renewed his exclusive partnership with BoohooMAN, signing a

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Sports

Man United co-owners Ineos in talks with Tottenham over making early exit from five-year sponsorship deal signed in 2022

The petrochemicals giant want  to withdrawing prematurely the five-year deal Ineos branding is prominent at Tottenham’s impressive new stadium LISTEN NOW: It’s All Kicking Off!, available wherever you get your podcasts. New episodes every Monday and Thursday By MIKE KEEGAN Published: 05:01 EST, 19 February 2025 | Updated: 05:03 EST, 19 February 2025 Man United co-owners

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Sports

Aston Martin Create F1 History; Claim First-Ever Sponsorship Fully Paid In Crypto

Last Updated:February 15, 2025, 18:53 IST Other teams, including Red Bull Racing and McLaren, have also established sponsorship deals with blockchain platforms such as Tezos and Kraken. Aston Martin (X) Aston Martin has made Formula One history by announcing a multi-year sponsorship deal with Coinbase, fully paid in cryptocurrency. The global exchange platform is now

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Sports

Sir Jim Ratcliffe is the Elon Musk of sports sponsorship amid further Man United redundancies, claims football finance expert

A football finance expert has compared Manchester United part-owner Sir Jim Ratcliffe to Elon Musk.  Ratcliffe purchased a 27.7 per cent stake in United for £1.25billion last year which enabled his Ineos company to gain control over operations at the club from the unpopular Glazer family. Since he took charge, the British billionaire has undergone

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Sports

Man City launch fresh legal challenge against the Premier League over sponsorship deals in latest bombshell development

Man City have challenged the Premier League’s rules on sponsorship deals again Club will seek an arbitration hearing over amendments made to APT regulations LISTEN NOW: It’s All Kicking Off! Does the Premier League REALLY need to look at goal celebrations?  By MIKE KEEGAN Published: 09:30 EST, 7 February 2025 | Updated: 10:45 EST, 7

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Sports

Manchester United In Risk Of Losing Massive Sponsorship Deal: Report

Last Updated:January 03, 2025, 09:43 IST On top of the sponsors that will abandon Manchester United if they get relegated are the German sportswear giant Adidas. Manchester United Skipper Bruno Fernandes (Reuters) Placed 14th among 20 teams in the Premier League standings, multiple times winner Manchester United are facing the threat of relegation in the

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U.S.

Shannon Sharpe claims advertisers are pulling out of his podcast and he risks losing ‘$200m sponsorship deal’ after accidental Instagram sex video

By Leocciano Callao Published: 00:52 EDT, 13 September 2024 | Updated: 03:51 EDT, 13 September 2024 While ESPN decided to keep Shannon Sharpe on board after he accidentally went live on Instagram while having sex, other partners and guests are on the verge of severing ties with the First Take host. On Wednesday, Sharpe’s Instagram

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