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Coffee is more than just a beverage; it is an experience that brings people together, sparks inspiration, and provides comfort in every cup
Whether you enjoy it as a daily ritual or an occasional treat, coffee continues to hold a special place in the hearts of people worldwide.
Coffee has evolved beyond being just a drink; it has become a culture, an identity, and an essential part of daily life for many around the world. From its rich aroma to its energizing flavors, coffee has a unique charm that resonates across cultures and generations.
Coffee as a Cultural Experience
Gaurav Kanwar, founder, Harajuku Tokyo Café, believes that coffee is an experience that enhances culinary delights. “Coffee has become a culture all its own, and it’s one that people want to be a part of. There is a surge in the global obsession with artisan brews; coffee is not just a drink anymore—it’s an identity,” he explains. At Harajuku, the use of 100% Arabica coffee blended with flavors from Japan creates a unique experience. Kanwar emphasizes how coffee complements their food offerings, whether paired with freshly baked croissants, Kawai desserts, or their famous pancakes. “People come for the food, but they linger on for the coffee,” he adds.
The Rise of Coffee in India
Varun Sonaiya, founder, Kaffeine, highlights how coffee has grown from its traditional roots in India to become a favorite nationwide. “Coffee’s rich aroma and delicious taste make it a favorite everywhere. In India, it has grown from traditional filter coffee in the South to a popular drink in cafés,” says Sonaiya. The emergence of homegrown coffee chains and artisanal brands has fueled its popularity, especially among younger generations. Whether it’s a strong espresso, creamy cappuccino, or chilled cold brew, coffee caters to all preferences. Sonaiya also points out its health benefits, such as improved focus and antioxidants, which make it a wholesome indulgence.
A Universal Comfort
Danny Alagh, Co-founder and CEO, Sandburgs, underlines the emotional connection people have with coffee. “Coffee is loved worldwide for the comfort and connection it brings, whether it’s your first sip in the morning or a moment shared with friends,” he notes. At Sandburgs, they embrace this passion by offering freshly roasted, 100% Arabica specialty blends that suit every taste and lifestyle. Alagh believes that coffee’s versatility allows it to cross cultural boundaries and remain a timeless favorite.
Functionality Meets Flavor
Parth Gupta, Chef and Founder of Cicchetti Italiano, Bloom Café and Cakery, and The Lavender Flavours, sees coffee as the perfect balance of functionality and indulgence. “Coffee is the world’s most loved beverage because it offers a perfect blend of functionality and flavor,” he states. The caffeine kick provides an instant energy boost, making it a go-to morning ritual for millions. Gupta highlights the endless varieties and brewing methods that transform coffee preparation into an art, catering to different palates and preferences.
In conclusion, coffee is more than just a beverage; it is an experience that brings people together, sparks inspiration, and provides comfort in every cup. Whether you enjoy it as a daily ritual or an occasional treat, coffee continues to hold a special place in the hearts of people worldwide.
