- NBC has been applauded for implementing an innovative marketing tactic
- It comes following the release of new sitcom, St. Denis MedicalÂ
- READ MORE: Cynthia Erivo reveals just how she was made green to play Wicked’s Elphaba in behind the scene shots from new NBC special
NBC has been widely praised by fans after it shared the first episode of its new comedy series St. Denis Medical directly onto TikTok in a bold marketing move.
The mockumentary, which follows overworked doctors and nurses working at an underfunded hospital in Oregan, premiered on November 12.
To tie in with its release, NBC uploaded the entire pilot episode onto its TikTok channel on November 16, splitting it into three bitesize parts.
The daring new move didn’t go unnoticed by fans, who were quick to praise the network and share that they would continue to watch the show.
They also predicted that this marketing technique could be the future of television consumption.
Writing on LinkedIn, social media exec, Caitlin said: ‘NBC published the entire pilot for their new comedy show on TikTok.Â
St. Denis Medical premiered on NBC on November 12
To tie in with its release, the network uploaded the entire pilot onto its TikTok channelÂ
‘No fancy edits, just St. Denis Medical split into three parts. And people watched it!
‘This was more about smart promo for a traditional show BUT it reminds me that I really, truly think mini TV series will become the next big boom across platforms, not just on YouTube.’
They continued: ‘We’re seeing hints of it with creator led shows that dominate multiple platforms (Chicken Shop Date, Subway Takes, Boy Room Show, Paloma Diamond’s ’80s series), and it’ll keep growing.
‘These are all pre-existing TV formats (think talk shows, ’00s MTV shows) reimagined for a new audience on a smaller screen.
‘People want to watch TV! They just want to watch it on their phone too.’
Over on TikTok, others were just as delighted.
‘The way I’m gonna follow you now because you posted the FULL episode,’ one commented.
Another wrote: ‘Ty for posting it, for some reason I only like watching it on TikTok.’
The daring new move didn’t go unnoticed by fans, who were quick to praise the network and share that they would continue to watch the show
‘The full episode??? This is awesome,’ said a third.Â
A fourth posted: ‘Thank you for posting the first episode. I appreciate it and will continue watching.’
Created by Justin Spitzer and Eric Ledgin, St. Denis Medical stars The Goldbergs actress Wendi McLendon-Covey and In Living Colors’ David Alan Grier.
Fargo’s Allison Tolman, Superstore alums Josh Lawson and Kaliko Kauahi, and American Gods’ Kahyun Kim also make up the main cast.
NBC split the episode into three bitesize chunks for its TikTok release Â
The Sex Life of College Girls actor Mekki Leepe completes the line-up.Â
The sitcom airs weekly on Tuesdays on NBC, and the first season comprises of 18 episodes.
The premiere drew in nearly 4 million viewers on its November 12 launch and was recognized as the number one scripted program of the entire night, making it the highest-rated scripted broadcast series premiere without an NFL lead-in in nearly two years.Â
One week after the sitcom’s first episode release, NBC reported an impressive 7.4million cross-platform viewers.
