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As jewellery becomes an integral part of self-expression and love, the focus is shifting from occasional indulgence to everyday elegance
Everyday diamond jewellery, blending elegance, practicality, and personal sentiment, has become the new expression of love
Valentine’s Day gifting is undergoing a transformation, led by the preferences of Millennials and Gen Z. Moving away from extravagant displays, these generations are embracing jewellery that is not just reserved for special occasions but seamlessly integrates into their daily lives. Everyday diamond jewellery, blending elegance, practicality, and personal sentiment, has become the new expression of love.
Neil Sonawala, Managing Director, Zen Diamond India, notes, “Millennials and Gen Z are redefining Valentine’s Day gifting by opting for everyday diamond jewellery that blends elegance, practicality, and personal sentiment. Moving away from traditional gifts, they are creating lasting bonds through jewellery that holds meaning beyond a single day.”
This shift reflects a deeper cultural change—gifting is no longer solely about grand gestures but about meaningful connections that shine through in the small, everyday moments. Diamonds, once reserved for milestones, are now seen as symbols of both luxury and deep personal significance, effortlessly complementing modern lifestyles.
Jewellery brand Candere recognizes this evolving trend and has curated designs that cater to the needs of today’s buyers. “Gifting for every occasion, not just Valentine’s Day, has evolved. It’s less about extravagant displays and more about meaningful tokens of love and appreciation woven into everyday life,” shares a spokesperson from Candere. “Known for lightweight, versatile designs, our jewellery is thoughtfully crafted for Millennials, Gen Z, working women, and style-conscious men. We blend contemporary aesthetics with affordability, empowering individuals to express their unique style effortlessly.”
With prices starting at ₹10,000, Candere’s diverse collection, ranging from delicate pendants to statement earrings, ensures that jewellery remains an accessible yet significant gift. These pieces are designed to be cherished daily, making not only Valentine’s Day but every moment special.
As jewellery becomes an integral part of self-expression and love, the focus is shifting from occasional indulgence to everyday elegance. This evolution in gifting reflects a broader cultural movement where sentimental value and practicality go hand in hand, ensuring that meaningful connections are celebrated all year round
