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Viral hair trends may promise miracles, but real results come from science and consistency.
Hair growth is sensitive, slow, and requires consistent care. No viral trend can replace patience and the right medical approach
In today’s digital age, hair care trends are just a scroll away. From rosemary oil challenges on TikTok to rice water rinses made famous on Instagram, certain ingredients have become overnight sensations. But amidst the buzz, do these ingredients actually deliver results? Let’s separate fact from fiction. Dr Kalyani Deshmukh, Consultant Dermatologist, and Saloni, co-founder, Traya, share all you need to know:
Rosemary Oil: Nature’s Scalp Booster
Rosemary oil is often touted for promoting hair growth and preventing thinning. Scientifically, it improves blood circulation to the scalp, potentially aiding hair follicles. Some early studies even compare it to minoxidil, though evidence is still emerging. It can support early thinning when used consistently and diluted properly — but it’s not a miracle fix.
Rice Water: Ancient Wisdom or Overrated?
Rich in amino acids and vitamins, rice water is believed to strengthen and add shine to hair. While it can temporarily coat the hair shaft for a smoother feel, it doesn’t rebuild hair structure or repair damage. Overuse may even cause stiffness or protein overload, leading to breakage.
Onion Juice: The Pungent Promoter of Growth?
Onion juice, high in sulfur, has shown promise for patchy hair loss like alopecia areata in limited studies. However, scalp irritation and the strong odor make it impractical for many. Dermatologist-formulated serums with stabilized extracts are a safer, more user-friendly option.
Caffeine: A Wake-Up Call for Hair Follicles
Caffeine-infused products may help counter DHT, a hormone linked to hair loss. However, for noticeable results, leave-on treatments work better than quick shampoo rinses.
Reality Check: Why Quick Fixes Fail
As Saloni rightly points out, many companies focus on launching trendy products without addressing the root causes of hair loss. Hair growth is sensitive, slow, and requires consistent care. No viral trend can replace patience and the right medical approach.
Often, people pop biotin gummies without even knowing if they have a biotin deficiency. This highlights why identifying the root cause is crucial to truly fix hair fall problems.
Anything that goes viral is rarely a magic solution. Always read the labels, question the claims, and understand what your hair truly needs. Educated decisions — not trends — build lasting, sustainable hair health.
