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Virat Kohli retires from Test cricket, but his brand value and net worth soar, cementing his status as India’s top sports icon
Virat Kohli retires from test cricket. (Image: AFP)
Virat Kohli Retires From Test Cricket: Virat Kohli’s retirement from Test cricket marks the end of an illustrious chapter in Indian cricket. However, this transition is unlikely to diminish his stature as one of India’s most valuable brand ambassadors. Kohli’s brand value has seen a significant surge, reaffirming his position at the pinnacle of celebrity endorsements in the country.
Cricket Earnings: The Bedrock of Kohli’s Billion-Rupee Empire
Virat Kohli’s journey to becoming one of India’s highest-earning athletes began with his BCCI A+ central contract, which brings in Rs 7 crore annually. On top of that, he earns per-match fees—Rs 15 lakh for Tests, Rs 6 lakh for ODIs, and Rs 3 lakh for T20Is—adding substantial weight to his cricket income.
The Indian Premier League (IPL), however, has been the most lucrative domestic contract in his career. Kohli has been the face of Royal Challengers Bangalore (RCB) since the league’s inception in 2008. What started as a modest Rs 12 lakh contract has grown into a staggering Rs 21 crore annual deal in 2025. According to OneCricket, his total earnings from the IPL now amount to Rs 212.44 crore.
Even after relinquishing RCB’s captaincy in 2021, Kohli continues to be the franchise’s marquee player, reflecting both his value on the field and his unmatched marketability off it.
Virat Kohli Net Worth
As of 2025, Virat Kohli’s estimated net worth stands at over Rs 1,050 crore (approx. $125 million), making him one of the richest athletes in India. This staggering wealth is built on a foundation of elite cricket earnings, lucrative endorsements, smart business ventures, and brand-building excellence.
A Staggering Brand Valuation
As of 2023, Kohli’s brand value was estimated at $227.9 million (approximately Rs 1,900 crore), according to Kroll’s Celebrity Brand Valuation Report. This impressive figure not only places him ahead of Bollywood heavyweights like Ranveer Singh and Shah Rukh Khan but also underscores his unparalleled appeal across diverse demographics.
Kohli’s brand value experienced a 29% increase from the previous year, a testament to his enduring popularity and marketability. This growth is particularly noteworthy given the challenges faced by many celebrities in maintaining relevance over time.
A Diverse Endorsement Portfolio
Kohli’s endorsement portfolio is both extensive and varied, encompassing over 40 brands across multiple sectors. From sportswear giants like Puma to consumer goods companies such as MRF Tyres and Blue Star, Kohli’s associations reflect his broad appeal and versatility.
Notably, Kohli became the first Indian cricketer to sign a Rs 100-crore deal with Puma, highlighting his significant commercial value. His long-standing partnership with MRF Tyres, renewed in 2017 for Rs 100 crore over eight years, further exemplifies the trust brands place in his influence.
Other notable associations are Audi, Myntra, Tissot, Boost, Head & Shoulders, Pepsi, Nestle, Colgate, Reebok, and more
The Impact of Test Retirement on Brand Value
While stepping away from Test cricket might suggest a potential dip in visibility, experts believe Kohli’s brand will remain robust. His consistent performances in limited-overs formats, coupled with his strong social media presence—boasting over 270 million followers on Instagram—ensure he remains in the public eye.
Moreover, Kohli’s commitment to fitness, discipline, and excellence resonates with both brands and consumers. These attributes, combined with his clean image and philanthropic efforts, contribute to a brand persona that transcends cricket.
Strategic Business Ventures
Beyond endorsements, Kohli has strategically diversified his interests. He co-owns the Indian Super League football team FC Goa, has invested in the fitness chain Chisel, and launched the fashion brand WROGN. These ventures not only augment his income but also reinforce his brand identity as a multifaceted entrepreneur.
Additionally, Kohli’s investments in startups like Digit Insurance and the plant-based meat company Blue Tribe reflect his forward-thinking approach and commitment to sustainable and innovative businesses.
The Road Ahead
Kohli’s retirement from Test cricket is unlikely to impede his brand trajectory. Drawing parallels with legends like Sachin Tendulkar and MS Dhoni, who have maintained strong brand presences post-retirement, Kohli is poised to continue his dominance in the endorsement arena. His adaptability, combined with a deep understanding of brand dynamics, positions him to evolve seamlessly into roles beyond active sports, be it as an entrepreneur, mentor, or commentator.
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