Last Updated:
PM Narendra Modi announced India’s rise in “Orange Economy” at WAVES 2025 summit. Let’s understand what Orange economy is and why it matters for India.
PM Narendra Modi addresses the WAVES Summit in Mumbai.
He emphasized that the WAVES initiative, akin to these awards, aims to spotlight emerging talent in the digital creative space. “WAVES in music, gaming, and animation will provide a platform for talent from across India,” he remarked, presenting the initiative as a gateway for Indian creators to excel on the global stage.
What Is Orange Economy?
The Orange Economy, also known as the ‘creative economy,’ is a concept that includes sectors related to creativity and cultural industries. According to the United Nations Economic Network, the creative economy is an evolving idea that focuses on the contribution and potential of creative assets to drive economic growth and development.
This economy integrates economic, cultural, and social aspects, interacting with technology, intellectual property, and tourism objectives. It consists of knowledge-based economic activities with a development dimension, featuring cross-cutting linkages at macro and micro levels to the overall economy.
These are industries based on individual creativity, skill, and talent, with the potential to create jobs, wealth, and cultural value.
Industries within this economy include advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing, and TV/radio.
- First Published:
