Last Updated:
As global luxury looks to India, it’s homegrown brands that are setting the pace with authenticity, heritage, and modern vision.
From Dior’s grand Mumbai runway and Prada’s Kolhapuri-style sandals to Bulgari’s Mangalsutra line and Louis Vuitton’s Deepika Padukone-led campaigns, Indian heritage, craftsmanship, and cultural icons are no longer side notes, they’re the main attraction.
Global luxury is no longer merely inspired by India – it’s embracing it with open arms.
From Dior’s grand Mumbai runway and Prada’s Kolhapuri-style sandals to Bulgari’s Mangalsutra line and Louis Vuitton’s Deepika Padukone-led campaigns, Indian heritage, craftsmanship, and cultural icons are no longer side notes, they’re the main attraction.
Yet, while international houses are borrowing liberally from Indian aesthetics, it’s India’s own homegrown labels that are redefining the narrative – authentic, rooted, and unapologetically visionary. As Indian artisanship finally takes center stage and celebrities become global fashion ambassadors, India isn’t just influencing luxury anymore. India is luxury.
Homegrown Heroes: The True Tastemakers
While global brands reinterpret India through a Western lens, Indian designers are shaping a movement from within infusing modernity into tradition, and storytelling into style. These labels aren’t just riding the trend; they’re defining it.
Teejh
Crafting sarees that feel like heirlooms with a modern edge, Teejh blends regal silhouettes with everyday wearability. Their festive drapes are an ode to Indian femininity—fluid, fierce, and timeless.
Co-founder Maya Varma shares, “When global luxury looks to India for inspiration, it’s a reminder of the quiet power our traditions hold. Prada turning to Kolhapuris, Louis Vuitton drawing from auto-rickshaws, Dior’s Mumbai runway—this isn’t a trend. It’s a cultural shift. India is no longer the moodboard; it’s the moment. At Teejh, we don’t see the saree as just traditional wear, it’s a global silhouette. It’s not about Westernizing it, but about the world discovering how versatile it already is.”
Aabharnam Foundation
More than just a fashion label, Aabharnam is a purpose-driven movement. Focused on reviving the ancient craft of Banarasi weaves and supporting tie-dye traditions native to Gujarat and Rajasthan, the brand weaves sustainability, heritage, and social upliftment into every thread.
Saundh
Saundh captures the soul of Indian craftsmanship and dresses it in contemporary silhouettes. Their boho-ethnic collections—marked by modern cuts, relaxed fits, and artisanal prints—bring Indian elegance to a global, comfort-first wardrobe.
trueBrowns
At the intersection of nostalgia and new-age design, trueBrowns stands for minimalist Indian wear. Their fluid, fuss-free silhouettes in airy fabrics evoke timeless drapes reimagined for the urban woman—elegant, understated, and versatile.
Hiranya
Built on the values of slow fashion, Hiranya works with ethically sourced handlooms and artisan-led processes. Every piece is a canvas of tradition, sustainably crafted and consciously styled for the modern wearer.
These brands aren’t mimicking the global gaze—they’re crafting their own. As luxury’s spotlight shifts to India, these homegrown labels are showing the world that the future of fashion may well lie in our roots. They don’t just borrow motifs—they live the legacy. They don’t chase trends—they create culture.
Because when luxury turns its eyes to India, it’s these authentic, ground-up voices that lead the way.
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi…Read More
Our life needs a bit of style to get the perfect zing in the daily routine. News18 Lifestyle is one-stop destination for everything you need to know about the world of fashion, food, health, travel, relationshi… Read More
view comments
- First Published:
