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Millennials are now choosing to strengthen their skin elasticity for a plump and youthful look. The shift is not about chasing perfection but future-proofing the skin.
People in their 30s are not trying to look like they are in their 20s. They are embracing their age and investing in long-term skin health that will make them age gracefully
Over the years, the skincare narrative has taken a bold turn. Skin tightening treatments are no longer reserved for the 50’s, when sagging skin typically demands attention. Men and women in their 30s are now choosing treatments that are smart means to preventing early signs of aging. With increased awareness, access to dermatological treatment, and a developing culture of self-care, prevention is gaining ground over correction. Millennials are now choosing to strengthen their skin elasticity for a plump and youthful look. The shift is not about chasing perfection but future-proofing the skin.
Dr. Raina Nahar, Consultant, Dermatology at P.D. Hinduja Hospital & MRC, Khar shares all you need to know
Collagen, the protein responsible for skin elasticity, starts declining in the mid-to-late 20’s. By 30s subtle changes begin to show like less bounce, fine lines, or just rough skin. Apart from the dip in collagen, exposure to UV rays, pollution, stress and increased screen time, makes it worse by accelerating the aging process. For some, these hints serve as a wake-up call for preventive measures.
With non-invasive treatments becoming mainstream, the way individuals approach their skincare decisions has also evolved. Treatments like Radiofrequency (RF) Therapy help boost collagen production and tightening, pulling the skin’s deeper layers. For Ultrasound treatment, like Ultherapy, focused sound waves are directed deep into the skin that stimulates collagen production. An emerging treatment is PRX-PLUS, a non-invasive, topical painless booster that combines ammonium trichloroacetic acid (ATCA), homocysteic and citric acid. This procedure sans post procedure discomfort and gives a natural look with no dramatic overhauls.
People in their 30s are not trying to look like they are in their 20s. They are embracing their age and investing in long-term skin health that will make them age gracefully. Put in simple words, preventive skin tightening is just one smart way people are taking control of how they age.
So, is the 30s the new 50s in the world of skin tightening? Perhaps but not because aging starts sooner but awareness does. The future of skin tightening is not reversing time but investing in long-term skin health.

Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
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