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Through the advancements of social media apps and artificial intelligence, taking guidance by texting your astrologer or jumping on an astrology app can be done within minutes.
The COVID-19 pandemic and its widespread impact, including job losses, health and relationship uncertainties, only bolstered the trend of Indians, especially Gen Z, seeking relief in astrology and religious practices
Growing uncertainty and emotional toll are pushing a large number of young Indians to astrology and religion, turning it into a humongous market in India. According to Sidhharrth S Kumaar, an astrologer and relationship coach who works for NumroVani, Gen Z, who were supposed to break the conventional norms and adopt a scientific temper, are increasingly inclined towards astrology to get their answers and ride through the difficult times.
“A 25-year-old came to me asking, ‘Why am I here?’ and ‘What’s my purpose?’ Their North Node was in the 9th house, which indicates a deep connection to travel, philosophy, and teaching. They left the session with tears in their eyes – not because they were lost, but because they finally realised they were simply being redirected,” Kumaar told NDTV.
Through the advancements of social media apps and artificial intelligence, taking guidance and advice by texting your astrologer or jumping on an astrology app can be done within minutes. That has given way to an incredibly large section of Indians seeking astrological insights daily and basing their life decisions on them. As per the 2024 study by NumroVani, 51 per cent of young Indians check these insights daily, while 88 per cent read horoscopes at least once a week, and 75 per cent rely on astrology for their personal matters, like love and marriage.
The result of this has been a booming market for astrology and religion in India. Platforms such as Astrotalk and AstroVed are offering young Indians AI-powered, personalised horoscopes and matchmaking services. The online astrology market is soaring through the roof and is expected to witness a compound annual growth rate of 14 per cent in 2025, reaching approximately Rs 6,200 crore.
The COVID-19 pandemic and its widespread impact, including job losses, health and relationship uncertainties, only bolstered the trend of Indians, especially Gen Z, seeking relief in astrology and religious practices. Apart from the rapidly increasing online consultations, Gen Z are turning up more frequently at traditional religious events, including this year’s Kumbh Mela and Jagannath Yatra, and attending the Pujas and teachings organised by various religious Gurus in India. Some of them are even becoming Gurus themselves.
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
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