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H Couture Beauty’s Diamond Lipstick, priced at Rs 119 crore, includes lifetime refills, 24×7 support, and an 18-carat gold case with 1,200 pink diamonds
Created by American luxury brand H Couture Beauty, the lipstick was a custom order for a billionaire’s wife (News18 Hindi)
It’s not just makeup but a mansion in a tube. Priced at an eye-watering Rs 119 crore (roughly $14 million), the H Couture Beauty Diamond Lipstick holds the title of the world’s most expensive lipstick. To put it in perspective, the same amount could fetch you a plush apartment in Delhi-NCR’s elite neighbourhoods, or even two.
Created by American luxury brand H Couture Beauty, the lipstick was a custom order for the wife of a billionaire whose identity remains a mystery. But what has made it global news isn’t just the price tag, it’s what that price includes – a lifetime of free refills and beauty service, along with access to 24×7 customer support. Buy once, use forever.
Founded in 2006 by Taysha Smith-Vallez, H Couture Beauty built its name on ultra-luxury, bespoke cosmetic products. While most of the industry focuses on formulas and finishes, this lipstick takes opulence to another level with packaging that resembles a royal heirloom more than a vanity item. The case is crafted from 18-carat gold and encrusted with 1,200 pink diamonds, designed exclusively upon request and open to further personalisation.
The product isn’t sold on shelves, it’s created on special order, with the buyer having the option to customise the case with additional gems or designs. Unsurprisingly, the brand’s clientele includes billionaires, A-list celebrities, and high-net-worth collectors of rare beauty memorabilia.
As the luxury cosmetics market expands, valued at $3.91 billion in 2023 and projected to reach $5.58 billion by 2030, ultra-premium items like this continue to push boundaries. Analysts attribute the steep prices in this segment to not just better formulas and exotic ingredients but also high-end packaging, limited editions, and brand heritage.
French cosmetics house Guerlain also entered the elite tier with a lipstick priced at around Rs 51 lakh. Its case features 199 diamonds and 18-carat gold, with full customisation options including engraved names. Another luxe entry: a refillable Swarovski crystal-studded lipstick available for Rs 33,000.
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