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Mattel has launched a new Barbie with Type 1 Diabetes. The type 1 diabetes Barbie doll comes with a glucose monitor and insulin pump.
Mattel’s 2025 Barbie Fashionistas line now includes a Barbie with Type 1 diabetes. (Image: Instagram/Barbie)
Mattel has taken a major step toward fostering inclusivity and real-world representation by introducing its first-ever Barbie Type 1 diabetes (T1D) doll. Unveiled as part of the 2025 Barbie Fashionistas line, this ground-breaking doll is designed to reflect the lives of children managing the condition, showcasing medical tools like a continuous glucose monitor (CGM) and an insulin pump, along with fashion inspired by global diabetes awareness symbols.
This new launch underscores Mattel’s growing commitment to diversity in its toys. Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, said, “Introducing a Barbie doll with Type 1 diabetes marks an important step in our commitment to inclusivity and representation. Barbie helps shape children’s early perceptions of the world, and through inclusive representation, we ensure more kids can see themselves in the stories they imagine and the dolls they love.”
To ensure authenticity and relevance, Barbie collaborated with Breakthrough T1D (formerly JDRF), a leading nonprofit dedicated to Type 1 diabetes research, support, and advocacy. The doll’s design incorporates a CGM placed on her arm and secured with heart-shaped pink tape, and an insulin pump fastened to her waist, details that resonate deeply with those living with T1D. She is dressed in a blue polka-dot ensemble, symbolising diabetes awareness and echoing international health campaigns.
Aaron J. Kowalski, CEO of Breakthrough T1D and someone who has managed Type 1 diabetes since his early teens, celebrated the collaboration. “It means the world to be part of bringing greater visibility to a condition that affects so many families,” he shared.
In addition to the doll, Barbie is spotlighting real-life T1D role models. Model Lila Moss and fitness trainer Robin Arzón (both of whom live with the condition) have been named ambassadors for the new doll. Their voices and advocacy efforts have been instrumental in raising awareness and fostering empowerment within the diabetes community.
By blending imaginative play with meaningful representation, the latest Barbie offers both education and affirmation, allowing children to see their realities reflected in one of the world’s most iconic toys.
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